Brand New Left-over 2011 Lincoln Mkt Awd! New! Gold/tan. 6 Passenger. Deal! on 2040-cars
Plainville, Connecticut, United States
Engine:3.7L 3726CC 227Cu. In. V6 GAS DOHC Naturally Aspirated
Body Type:Sport Utility
For Sale By:Dealer
Sub Model: AWD
Exterior Color: Gold
Interior Color: Gray
Trim: Base Sport Utility 4-Door
Warranty: Vehicle has an existing warranty
Drive Type: FWD
Number of Cylinders: 6
Options: Sunroof, 4-Wheel Drive, Leather Seats, CD Player
Safety Features: Anti-Lock Brakes, Driver Airbag, Passenger Airbag, Side Airbags
Power Options: Air Conditioning, Cruise Control, Power Locks, Power Windows, Power Seats
Condition: New: A vehicle is considered new if it is purchased directly from a new car franchise dealer and has not yet been registered and issued a title. New vehicles are covered by a manufacturer's new car warranty and are sold with a window sticker (also known as a “Monroney Sticker”) and a Manufacturer's Statement of Origin. These vehicles have been driven only for demonstration purposes and should be in excellent running condition with a pristine interior and exterior. See the seller's listing for full details. ...
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Auto Services in Connecticut
Auto Repair & Service, Brake Repair, Auto Oil & Lube
Address: 789 Main St, Watertown
Phone: (860) 274-6000
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Address: 333 E Main St, Clinton
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Phone: (860) 528-4107
Mon, 13 Oct 2014 14:14:00 EST
You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
Thu, 19 Jun 2014 16:01:00 EST
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."
Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Mon, 29 Sep 2014 12:43:00 EST
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.
Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.
Conan O'Brien was first to send up the television spot, but now Ellen DeGeneres has taken a stab at it too, superimposing herself in the back seat of the compact luxury crossover, downing some pot brownies and generally playing Costello to McConaughey's Abbott. It's worth a watch, if only to see Ellen getting down in her usual, offbeat style.