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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Huge JFK auction includes two classic Lincolns

Want to own a piece of American history? Perhaps you should consider 35th President John F. Kennedy's limousine, a stretched 1960 Lincoln Continental, or the last car he safely rode in before his assassination, a 1963 Lincoln Continental convertible. Both of them will be up for sale at the Camelot: Fifty Years after Dallas auction on October 24, a JFK 50th anniversary auction in Boston.
The black 1960 Continental was part of the presidential motorcade and is bulletproof. The body has been restored to the tune of about $35,000, according to RR Auctions, but the interior was left alone. That's okay, because the winning bidder will be able to enjoy lounging in the well-preserved seats and stepping on the original tan carpeting, just as President Kennedy did. The next owner can even play President, with a divider window, passenger air controls and a two-way telephone - if a chauffeur is hired, of course. The starting bid for the Continental is $25,000.
The other car is more historically relevant (but in this writer's eye, less beautiful), and commands a starting bid of $50,000. The white, convertible 1963 Continental was the last car President Kennedy rode in before his assassination in Dallas - with a notarized document by the car's owner at the time as proof. It was used to transport the President, his wife, Jacqeuline, and Texas governor John Connally "from a breakfast and speech at the Texas Hotel ballroom through the streets of Fort Worth to Carswell Air Force Base, where they boarded a short flight to Dallas on the morning of November 22, 1963," according to RR Auctions. Lincoln specialist Baker Restoration in Connecticut restored the car, which included an engine replacement, body work and paint. Most of the interior, including the seats, are in original condition.

Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion

We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.
The now much darker commercial probably isn't how Lincoln would prefer the MKC to be marketed, but really in a few of the actual ads, McConaughey already seems moments away from breaking into a full Rustin Cohle from True Detective impression. The cadence and tone of his voice are just so close to that character, especially in the one where he's talking to the bull standing in the middle of the road. It very nearly verges on parody anyway; Conan is just turning all of this up to 11.
It's a little surprising that the writers didn't dig a little deeper into the McConaughey oeuvre for the parody. Maybe McConaughey could have taken the MKC for a party at the Moon Tower from Dazed and Confused. In any case, it's worth a quick watch, so check it out.