2000 Lincoln Ls Fully Loaded Luxury Sedan W/ 20" Chromes No Reserve / Nr on 2040-cars

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2015 Lincoln Navigator

Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.
Conversely, I admit to not being terribly optimistic hopping into the 2015 Lincoln Navigator. I was the first person from Autoblog to see the new model in the metal, way back in January ahead of its Chicago Auto Show debut, and my initial reaction was far from positive. But, as I'd been the one that initially tested the new Cadillac Escalade and had just finished a week in the long-wheelbase version of General Motors' most premium SUV, I was a natural candidate to head down to Louisville, KY - home of Navigator production - to sample the brand's latest.
Lincoln's attempt at freshening the old Navigator's bling-bling face is pretty typical of today's more thorough mid-cycle refreshes, with dramatically new front and rear clips. The addition of standard 20-inch wheels or optional 22s - in place of standard 18s and optional 20s - goes a long way towards modernizing the Navigator's staid exterior. The cabin, meanwhile, is home to finer leather, which covers most of the dash as well as the steering wheel and seats. Warm Ziricote wood would prove to be a particular highlight on the top-flight Reserve model that I drove (the only trim available for us to test).

Lincoln MKC Concept shows real promise [w/video]

Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even begin to figure out whether Lincoln has a shot at redemption or if it will die of Mercury poisoning. After all, rival General Motors has been pouring resources into Cadillac since the late '90s, and if the sales charts are any guidance, it's still probably too early to declare its rebirth a success.
Certainly, a brand with Ford's resources, free of distractions (read: the now-defunct Premier Auto Group and various other side projects) should be able to successfully market a single luxury brand, particularly one with such a rich - if distant - history. Especially now with the Blue Oval enjoying more consumer goodwill than at any time in recent history. So let's all give Alan Mulally and friends a little room to work, eh?
We can start by focusing on the compact crossover seen before you, the Lincoln MKC Concept. Riding atop the same global C-platform that underpins the Ford C-Max, Escape and Focus, the MKC showcar here presages a production small CUV that will stick its distinctive nose into one of the auto industry's fastest-growing segments.

2015 Lincoln MKC priced from $33,995* [w/poll]

Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).
At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now - there is still no more information about Lincoln's new Black Label products - ranging from the base Premiere up to the range-topping Reserve.
The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.