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The Lincoln Continental is back [w/videos]

Lincoln is making a huge splash in New York this week, rolling out the Continental Concept you see here. Not only does this bring back an iconic bit of Lincoln nomenclature (just as some competitors are making things more complicated), it previews the new Continental fullsize sedan that will come to market next year. This is "a concept which for us signals the future of what we call quiet luxury," Ford Motor Company president and CEO, Mark Fields, said during an event Sunday. "The Concept is a very strong hint – I'll underline very strong hint – as to what you'll see in the production vehicle." There's no other way to say it: the Continental looks stunning. It's a long, low-slung sedan, with a shape that's reminiscent of the Ford Interceptor Concept from 2007. But this thing is all Lincoln, and shows a host of new design cues that will no doubt work their way across the brand's range. Most notably, the split-wing grille is gone, with this new chrome centerpiece showing a "new face for Lincoln" (where have we heard that before?). The Continental also incorporates LED matrix headlamps, with laser-assist high-beams and tiny Lincoln logos embedded inside. For the doors, Lincoln uses "E-Latch" handles that tuck discretely into the Continental's beltine. The concept rolls on polished aluminum, 21-inch wheels with painted pockets. Up above, the Continental has a SPD SmartGlass tinting sunroof that can keep the interior up to 18 degrees cooler. Around back, the Continental has a wide, planted stance, with taillamps that stretch from side to side. These lamps have "light-through-chrome" technology, which means they have a chrome look when not illuminated. Rounding out the whole design are slim, wide exhaust outlets that look fantastic. The main focus of the Continental is luxury, and Lincoln says this car uses "the brand's most sensual materials ever." That includes Venetian leather seats and door panels, Alcantara on the seat inserts and armrests, a satin headliner and wool carpet. Lighting is also a key feature, with an ambient glow that radiates throughout the cabin and "soft-gold" LED lights in the center console. As for comfort, the Continental's 30-way seats are said to mold to passengers' sizes and shapes. Rear seat passengers have it best, though, with a two-seat layout, tray tables, a champagne storage compartment, and detachable, handmade Venetian leather travel cases.

2019 Lincoln Navigator gets slight price hikes, crosses six-figure mark

As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip. Even if numbers slump some between now and the end of the year, the full-sized luxury SUV should achieve sales not seen since 2007, when it sold 24,050 units. That would help explain why the Navigator's already had one price increase this year, in June, when MSRPs across the range went up $500 and the destination charge rose another $100. According to order guides, prices for the 2019 model year will go up even more. The entry-level Premiere trim gets bumped by another $650, while the Reserve trim climbs by $3,500. After the $1,295 destination fee, the 2019 Navigator Premiere starts $74,500, and the Select trim rises by $1,000 to $78,850. Neither of those trims add additional equipment to offset the additional cost. The Reserve price hike to $86,500 does capture the cost of the Technology Package, which will come standard. On the 2018 Navigator, that package, which bundles aids like adaptive cruise control and autonomous emergency braking, is a $2,640 option, so the net price jump for the trim is $860. The Black Label price drifts upward by $2,190 to $97,690, but the 2019 models will throw in 30-way power seats as standard. Those thrones being a $1,250 option on 2018 models, the net increase is then $940. The long-wheelbase L models will all go up by the same amount as their non-L counterparts, which puts the Navigator over the $100K mark for the first time; the 2019 Black Label L will need $100,890 to put in a suitable driveway. That's just $700 less than the list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more. Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease in California was $1,023, a $131 increase compared to lease prices in February. Two months later, the average monthly cost in California has gone up another eight dollars, to $1,031. That's only $14 less per month than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.