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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Toyota offered $146.5 million to build Lexus ES in Kentucky

Toyota posted a media advisory yesterday saying that Akio Toyoda, president of Toyota, and Jim Lentz, CEO of Toyota North America, would be making a production announcement tomorrow in New York City, and Automotive News reports that the automaker will be announcing a plan to domestically produce the Lexus ES. According to the report, numerous plants are competing to build the ES in North America, and the State of Kentucky has offered the automaker up to $146.5 million to build the luxury sedan at the Georgetown, KY assembly plant.
If Georgetown gets the ES, which has been built in Japan since its debut in 1989, it would be built alongside the Toyota Camry, which is somewhat ironic since in our review of the 2013 Lexus ES350, we wrote that this ES finally says "goodbye to its Camry roots." In order to get the whole amount offered, the article states that Toyota would have to invest $531.2 million and hire 570 full-time workers at the plant, which doesn't sound all that unreasonable since the plant would require an additional 50,000 units of annual production, not to mention the fact that the Georgetown facility is already at its capacity for building the Camry.

Lexus still planning seven-seat crossover

In case you're thinking, "But Lexus already has a seven-seat crossover in the GX 460," that's actually a proper SUV - the body-on-frame kind with the massive footprint and floaty handling. A report in Automotive News says that Lexus is trying to figure out how to produce a true crossover with space for seven humans, with the options narrowed down to growing the RX (pictured) or sorting out a brand new model.
How badly does the brand want it? Its chief told AN that another row is first on the list of dealer requests, that the offering could be worth 35,000 more sales per year and they don't care if it eats into five-seater RX sales - "We want it." But hey, when 40 percent of monthly sales are made up of the RX, and Lexus moved more than 103,000 of them in 2013, it's understandable that the company wouldn't mind risking a small hit for the chance to increase sales by a third of their current levels.
Toyota applied to trademark the name TX and that's already been mooted in reports as a replacement for the GX, said to end its life in 2016. The latest report, however, suggests that the GX might not go away since it's "highly profitable for the automaker, even at low volumes," and that "TX coding could merely be for a seven-seat variant of the RX 350." AN also wonders if this larger hauler would stay on the recently lengthened Toyota Highlander platform, which offers meager third-row seating, or switch to the rear-wheel-drive platform used by the IS and GS for tauter responsiveness. With Lexus saying it will be at least two years before it could be brought to market, we have a while to wait yet to find out.