Lexus Ls Ls 400 on 2040-cars

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Lexus considers additional powertrains for the F Performance brand

As the European hardcore competition integrates small-displacement engines and hybrids ( Mercedes-AMG), as well as pure electrification ( Polestar), Lexus' F Performance brand sticks to eight-cylinder guns. The IS F, RC F, and GS F all use the same 5.0-liter V8, the brand's hallmark all the way back to the 2007 IS F. Things could be changing, though, to hear Lexus president Yoshihiro Sawa tell it during his first visit to the Goodwood Festival of Speed. He told Auto Express that "we cannot stick to the one solution when it comes to providing emotion." It sounds like a hybrid has the best chance of reality in the near-term. In April, Lexus said several powertrain options are "all on the table" for the primary brand, and we know Lexus is working on a more powerful hybrid system. Sawa broached the unexpected idea of "a pure F GT car, which could be a hybrid with an electric motor and a strong engine." Mention of a "pure F GT" has us wondering if Sawa means a version of the rumored LC F, or another vehicle above or beside that LC F. A trademark filing and heaps of rumor posit the LC F will have a 4.0-liter twin-turbo V8 pushing 600 horsepower or more. It's also possible Lexus plans to do something with the anticipated Gazoo Racing road-going supercar that reworks the hybrid powertrain from Toyota's LMP1 race car. An electric vehicle is under consideration as the F Performance brand works to "think of our own original way," and Lexus itself tries "to find a way to connect to the next era." Sawa knows performance buyers seek the feel and sound of an ICE, but says "we cannot stick to the one solution when it comes to providing emotion." The subcompact Lexus UX crossover will be half-electrified when it arrives later this year, one of its powertrains putting electric motors on the rear axle. The brand boss said "We will introduce an EV," but whatever they create needs to be both "lovable" and "have a luxury feeling," the former adjective leading us to believe the F sub-brand won't be going down that avenue just yet. The only reasonable candidate we've heard of so far as a battery electric version is the next-generation CT in Europe. Speaking of the CT, the compact hatchback has brought new buyers to the brand with a 70 to 75 percent conquest rate. Sawa said the spindle grille has done the same; sales have grown since the introduction of the polarizing face, so don't expect it to go away.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

This LED-covered Lexus IS doubles as a display

Why would you put 41,999 LEDs on a 2017 Lexus IS sedan? Well, for starters, because you don't have 42,000 LEDs available, but also to get attention. This car was built as a mobile programmable screen to be featured in a music video by Dua Lipa. (No, we hadn't heard of her either, but that's cool.) It's called the LIT IS, because, well, you know, and it is featured in Dua Lipa's new music video for "Be the One." Lexus says it used a mile of wire to connect all of those light sources (how much must that weigh?) and that together they put out 175,000 lumens, or about the amount of light emitted by 100 100-Watt bulbs. They're even stuck inside the spindle grille. It sort of reminds of the Swarovski crystal headlight option on a Mercedes-Benz S-Class coupe, only if the entire car were a headlight. And the headlight could change color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can see the lighting system in action in the promotional video above. And in the vein of of one-off Lexus IS sedans, don't forget about the Sriracha IS that was shown at the LA auto show. For some reason. Apparently Lexus wants us to pay attention to this car. Related Video: Auto News Celebrities Design/Style Lexus Luxury Sedan lexus is