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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2014 Lexus IS 250 AWD F Sport

"Ooh, this looks fun!" my otherwise car-ignorant friend said as we walked up to the 2014 Lexus IS 250 F Sport. And yeah, it does look fun. In fact, despite my initial strong negative reaction to the design, I've really warmed up to this new IS, especially with the flashier F Sport package found on this test car (unique front fascia, 18-inch dark alloy wheels and appropriate badging). Even though that rear end still looks a bit Droopy Dog to me (stop frowning, Lexus), the IS is sharp, though I'm not entirely sure that such a bold design will age well.
"Looks can be deceiving," I told my friend, and we hit the road... slowly. You see, despite looking like a fresh, modern sport sedan, the IS 250 still uses what is, quite frankly, a dog of an engine. And that, combined with dynamics that are just so-so at best, makes for a sedan that's all show and no go. Say hello to Jennifer Slowpez.
Driving Notes

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.