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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.

Lexus NX small CUV caught

To the untrained eye, these photos might not look like anything more than a Lexus CT 200h undergoing testing, but what we really have here is something pretty significant. According to our spies, this is actually a mule that gives us our first glimpse at the upcoming Lexus NX crossover, a smaller vehicle that will slot below the RX in the automaker's CUV portfolio - presently only one vehicle.
Look closely, and you'll note that this mule has a much higher ride height than the normal CT hybrid hatchback. The upgraded wheels with crossover-spec tires are another dead giveaway that something more robust is being tested in this CT's shell.
Late last year, we learned that Lexus had reportedly trademarked the names "NX 200t" and "NX 300h," which provided a glimpse into the powertrain offerings for the new CUV. Lexus will finally make use of turbocharged power with this new NX - a 2.0-liter turbo-four fitting of the 200t nomenclature. A hybrid variant will almost certainly be available - the 300h - probably using the same 2.5-liter four-cylinder engine and electric motor combination found in the ES 300h. Our spies report that a naturally aspirated, four-cylider version should also be available.