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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus IS F avoids cancellation, priced from $63,350*

Ever since the redesigned Lexus IS hit the scene, we've been wondering about the 416-horsepower IS F model, and now we finally have some answers. For 2014, the IS F carries over with the previous bodystyle, and Lexus gives its sport sedan some small changes to go with a higher starting price of $63,350 (*not including $910 for destination) when it goes on sale in October. Compared to the 2013 model (shown above), the price has risen by $1,600.
For that extra money, buyers will get a couple styling changes like the new carbon fiber decklid spoiler and LED fog lights, as well as some minor interior updates like headrests embossed with the "F" logo, Alcantara trim added to the door panels and center console cover, semi-aniline leather replacing the black leather and black Alcantara seat-inserts added to cars equipped with the red leather seats.
The price hike for the IS F is considerably higher than the rest of the 2014 IS lineup such as the $885 increase for the new IS250 and the $855 drop for the IS350 while pricing for both IS Convertible models (IS250C and IS350C) went up by $100 each. Speaking of price increases, Lexus has also increased its destination charge slightly from $895 up to $910.

TMG's super Lexus LS Sports 650 gets track tested

The people at Toyota Motorsport GmbH have been responsible for the Japanese automaker's motorsports efforts since the 1970s, but since Toyota pulled out of Formula One after the 2009 season, the tuning shop has been developing a super sedan based on the Lexus LS called the Sports 650. Details on TMG's first road car have been scarce, but XCAR was recently invited to drive the 641-horsepower Lexus on track.
Here's what we know: the Sports 650 has enough power to sprint to 60 miles per hour in under four seconds, tops out at 199 mph, weighs over two tons and utilizes LFA brakes. Oh, and its twin-turbo V8 bellows like an AMG V8. That last part isn't surprising when considering TMG could become Toyota's in-house tuning arm - like AMG is to Mercedes-Benz. As for the bespoke body kit, fender flares and stacked exhaust pipes? They fit the car well and even remind us a bit of Lexus' other high-performance sedan, the IS F. Currently there are no plans for the Sports 650 to be made into a production car, but we doubt TMG is devoting this much effort developing the LS into a road-rocket for nothing.
Check out XCAR's video below to see the AMG-fighter wrung out on track, and then ponder what could be if TMG were let loose to fiddle with other cars in Lexus' lineup. Now that's something we could get used to!