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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

Lexus LF-NX gets turbocharged second act [w/video]

Don't let its supremely polarizing appearance fool you, this is not the Lexus LF-NX Concept that you (probably) had a strong reaction to when it debuted at the Frankfurt Motor Show. The German version of the concept car featured a variant of the Lexus Hybrid Drive system, while this LF-NX Turbo, well, it has "turbo" in the name, you see?
If fact, the namesake turbo would appear to be the first for Lexus; getting off the line in the forced-induction race with a 2.0T four-cylinder engine that "paves the way for the introduction of turbocharged powerplants in future Lexus models." Sounds good to us. The new turbo four has plenty of tricky tech, too. Lexus tells us that the engine makes use of an advanced high tumble port, fan spray fuel injection, VVT-iw variable valve timing, an exhaust manifold integrated into the cylinder head and, of course, a twin-scroll turbo with active wastegate valve. The result is said to be a blown engine that offers quick throttle response and "exhilarating" performance, along with excellent fuel economy and low tailpipe emissions.
As for the rest of the LF-NX Turbo concept? Well, you've seen this angular concept crossover before, basically. There's a slightly tweaked front end and new wheels sitting in slightly cleaned-up wheel wells. The boldest-yet version of the spindle grille still bears an uncanny resemblance to The Predator, and the slightly revised exterior visuals won't change your made-up-mind about this vision of Lexus' future.