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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus RC F is a predatory sport coupe with a 450-horsepower beating heart

Take a look at that face. We can't be the only ones who see an automotive Predator staring back, right? Certainly, the Lexus RC F Coupe boasts a visually striking design that some are going to love and others are going to hate, but we can at least appreciate that it's aggressive, especially compared to the standard RC Coupe that we saw at the Tokyo Motor Show. And with good reason - there's a 5.0-liter V8 engine sitting under that massively domed hood with "more than 450 horsepower," along with a newly calibrated eight-speed automatic gearbox.
Interestingly, Lexus has tuned the RC F's engine to run on an Atkinson cycle under most circumstances, while it switches to the more typical Otto cycle when more power is required, presumably using some sort of advanced variable valve timing technology. Helping put that power to the ground with all those ponies wreaking havoc underhood is a torque vectoring differential, a first from Lexus.
Also involved in keeping the RC F planted is an aero package that includes wings and ducts galore. The headline bit is an active rear wing that deploys at 50 miles per hour and retracts back into the deck when the car drops back to 25 mph. A clear-coated carbon fiber roof can optionally join that carbon rear wing. There are apparently going to be three 19-inch wheel options, including the ones you see in our live image gallery above.

2020 Lexus LC 500 Luggage Test | Hey, why not?

I will admit that I initially did this as a joke. A seemingly endless parade of SUVs had been passing through Autoblog Portland HQ, each of which was subjected to my luggage test. Then the 2020 Lexus LC 500 showed up resplendent in metallic Flare Yellow, a shade that attracted gazes like it was on fire. A couple stopped in front of my house and just chatted about it for a while. A little girl exclaimed, "Look, Mom, a fancy car! The yellow is so pretty!" Indeed, little girl, indeed. So really, I had the car, I had the luggage, I'd been doing the tests every week, so hey, what the hell? Turns out I was about to learn something. First thing's first: Open the trunk. It's a fobless process like nearly everything nowadays, but finding the button can be tricky. It's not adjacent to the license plate, rather, it's encased within the right taillight. Once found, you appreciate that it's both hidden and easily accessible.  Once open, there's 5.4 cubic feet of space in this V8-powered LC 500. The 500h hybrid has 4.7 cubes, which would be the same as a Porsche 911's frunk. However, when talking about such small volumes, the shape of the trunk counts for so much more than it would in trunks of larger numerical value. In fact, it can easily matter more than the cubic-foot total, as we're about to see. As a reminder, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  Holy crap! That's the biggest bag and the biggest medium-sized bag. They fit easily and there's some room to spare for some odds and ends. I tried fitting that same big bag in my 1998 BMW Z3, which has a 5.0-cubic-foot trunk. That biggest bag doesn't come close to fitting, going to show the importance of trunk shape, which is particularly deep and wide in the LC, if fairly shallow. It could also fit two of the medium-sized bags and my wife's fancy bag. Quite frankly, this is exceptional for a two-door GT car like the Lexus LC. I started to wonder at this point how a Porsche 911's frunk would do. Thankfully, as it turns out, I did a variation of this test back in 2013 with the previous-generation 911. And to think I was impressed by that.