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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

The Lexus sprinkles bronze on the 2020 NX 300 Black Line Special Edition

It hasn't even been a full year since Lexus showed the 2019 NX F Sport Black Line, but with the onset of the 2020 model year, another special is already on the way. Lexus is launching a second Black Line Edition on the NX, this time for the 300 model, and this time with bronze accents inside and out. The NX 300 Black Line starts with the $3,720 Premium Package, which has blind spot monitor, autodimming heated side mirrors with reverse tilt, heated and ventilated front seats, the Lexus memory system, a power moonroof, LED daytime running lights and 18-inch five-spoke wheels. On this new special edition, the wheels are differentiated with bronze finishing. Additionally, Lexus paints the normally plastic fender trim to match one of three exterior colors: Eminent White Pearl, Nebula Gray Pearl or Matador Red Mica. Because it's still a Black Line, it has a black grille, a black grille surround, black fog lamp housing and black side mirrors. Inside, the black leather, black dashboard and black headliner are less of the story than is the new decorative bronze pageantry. Lexus used bronze stitching on the door trim, floor mats, center console, seats, and the key fobs.  The Black Line Special Edition is equipped with several modern tech features, including heated steering wheel, and a 10.3-inch infotainment display with Android Auto compatibility and Google Maps navigation. It also has parking assist and a power rear door with kick action. The Black Line treatment can be ordered on front-wheel-drive or all-wheel-drive variants of the 2020 NX 300. It comes with a 235-horsepower turbocharged 2.0-liter four-cylinder that's paired with a six-speed automatic transmission. Including destination costs, the FWD version starts at $45,735, and the AWD version starts at $47,135. They will be available starting November 2019. Design/Style Lexus Crossover Special and Limited Editions crossover AWD

Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."