2007 Lexus Es350 Sedan 4-door 3.5l Black on 2040-cars

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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus' Detroit reveal is RC F, will have 460-hp V8

Yesterday, we brought you the image above, sent out by Lexus, teasing its Detroit Auto Show reveal. At the time, all we knew about the car was that it's a coupe, and falls into the automaker's F performance line. But now, some more details have leaked.
An anonymous tipster passed us a link to this website, which Lexus is using to invite folks to an event at the Detroit show where the new RC F coupe will be revealed. But that same tipster also sent us a scan of the mailed-out invitation, shown at right (click the image to enlarge), which clearly states that the RC F will be powered by a 460-horsepower V8. The invite also says Lexus will show its 2015 RC 350 coupe in Detroit, following its debut at the Tokyo Motor Show in November.
We cannot totally verify the authenticity of the scanned invitation, but with a corresponding website live on the web, it all looks pretty legit to us. Stay tuned for more details closer to the RC F's debut in January.

Lexus LF-C2 Concept shows polarizing looks are here to stay

Well, that's one question answered. When Lexus released the first teaser for its LF-C2 Concept, we figured it'd be one of two things - either it'd be a convertible based on the LF-LC Concept car or it'd be a thinly veiled concept version of the RC Convertible. Turns out, it's kind of both.
The LF-LC styling straddles the wilder, concepty looks of the LF-LC and the still wild, but more grounded, looks of the RC. That doesn't mean it's not a polarizing piece of design, with Lexus styling trademarks like the dominating spindle grille and separate LED running lights. Lexus' knife-edge cuts and folds in the bodywork have been toned down relative to past concepts, but the overall look here, particularly in the rear fenders, is rather busy.
"The LF-C2 concept shows what's in store for our brand's future design direction," Lexus boss Jeff Bracken said. "This concept shows consumers around the world Lexus' devotion to emotional designs as well as our passion for an exceptional driving experience."