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Auto blog

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Drifting on a frozen lake with a studded Lexus looks like fun

Sometimes you come across a list of ingredients and you don't even need to know what's being made, you just know you need to be there when it's done. So if you saw a recipe for a Vimeo video that was one snow-covered frozen lake, one Lexus IS, four studded tires, two ice fisherman and one guy lounging on a couch, do you think you'd have any questions?
We didn't. The dish was cooked up by the Wide Open Drift Team and KSP Productions, and it's exactly what you'd think it is. Right down to the guy on the couch. We're glad we got to partake, and you can too in the video below.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?