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2015 Lexus GS F is camo-free and frisky

Other than some missing badges and (hopefully) a not-yet-finished rear fascia, what you see here is an undisguised look at the long-awaited Lexus GS F high-performance sedan. Lexus' answer to the BMW M5 and Mercedes-Benz E63 AMG, the GS F has been spotted again.
Unlike our previous spy shots, though, this time around, the sporty Lexus has been caught testing on the Nürburgring, so our spy shooters have managed to get a look at the car from all angles. Building on the aggressive styling of the GS F-Sport, the GS F gets bigger air intakes and a lower chin spoiler up front. Like before, we see the signature stacked exhaust outlets, but they still seemed roughed into rear fascia, which gets an aero-aiding diffuser.
We still only have guesses as to what will be under the hood, but a 465-horsepower, 5.0-liter V8 sounds good to us. Expect to see the production GS F on the road by 2015.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus NX begins production in Japan [w/videos]

Lexus entered new territory this past April when it revealed the new NX compact luxury crossover at the Beijing Motor Show, but it wasn't until now that the Toyota luxury division actually started building them. The first production examples started rolling off the assembly line last week at the Miyata plant in Japan, with the accompanying turbo engines built at the adjacent Kanda plant.
The arrival of the NX marks both the first time that Lexus has produced a compact crossover - an increasingly important segment for luxury automakers - and the first time Lexus has offered a turbocharged engine, one of two options alongside the hybrid version. The NX builds on two previous competences exhibited by Toyota: one is the RAV4, which pioneered the compact crossover segment back in 1994, the other being the Lexus RX that was among the first luxury crossovers when it arrived in '97.
Lexus reports that it has already taken some 6,500 pre-orders in Japan alone, with many more coming in from markets around the world - including ours, where it is sure to be a key player for the Japanese automaker alongside the hot-selling RX. Watch the videos below to see the NX starting its production run in Japan.