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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Aventador goes floral to match LeBron's new Nikes

If you're in Miami and want to rent some exotic wheels, the folks over at Lou La Vie can hook you up with a Ferrari, a Porsche or a Rolls-Royce, among the dozen exotics they have on offer. You might think that someone with as much cash and flash as LeBron James may not need their services - in fact he gave away the car he got when he was named MVP - but the Miami Heat power forward has turned to Lou La Vie for a special ride to match his shoes.
Crafted in partnership with Nike, Toys for Boys Miami and Rich B Caliente, this one-off Lamborghini Aventador Roadster is the recipient of a special floral print to match the pattern on the inside of the new LeBron 11 kicks. The car was unveiled last night at a private event in Miami (which you can see in the minute-long video below) where the shoes were launched for the first time. Lets just hope that, after lacing up his new kicks, LeBron doesn't try to jump this Lambo at speed like Kobe (sorta) did with that Aston Martin.

Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.