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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Accademia heading to Laguna Seca

If you want to learn how to get the most out of your Lambo, who better to teach you than Lamborghini itself. That's why the Bolognese automaker has launched the Lamborghini Accademia. Developed by the factory's Squadra Corse competition department, the Lamborghini Accademia is set up to show customers how to handle their supercars on a closed track and with the expert tutelage of factory instructors.
The trouble for American customers, though, is that the Accademia has (this year, at least) only held sessions at European tracks like Imola in Italy and Hockenheim in Germany. Not that the cost of a transatlantic flight would deter someone splurging six figures on a supercar, mind you, but we're glad to report now that the program is coming to North America for the first time.
Between September 14 and 17, the Lamborghini Accademia will be setting up shop at California's legendary Mazda Raceway Laguna Seca. That's where instructors will run groups of 24 students through the finer points of slalom, acceleration, braking, drifting and section-by-section learning of the famous track, from the Andretti Hairpin to the famous Corkscrew... all from behind the wheel of the new Huracán LP 610-4. Not a bad place to experience the Raging Bull marque's latest creation, or a bad car in which to experience one of America's finest racing circuits.

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.