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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Aventador gets a split personality in Brooklyn

If you're going to drive a Lamborghini like it's meant to be driven, you'd better make sure there's nothing else around. New York City most definitely does not qualify, as the driver of this white Aventador discovered the hard way.
Caught in motion by two closed-circuit cameras in Mill Basin, this supercar may have been speeding down the road a bit too fast for the driver of a black sedan to see it. The sedan hangs a left right into the Lambo's path, clipping the nose on the sedan and sending the Aventador into the wall. Our take? Both drivers appear to be at fault.
As you can see from the video below and this image on Reddit, the Lambo split in two on impact, but the carbon-fiber monocoque passenger cell stayed intact. The result may look shocking, but no one was reported to be seriously hurt.

Lamborghini has already pre-sold 700 Huracans

It's barely been two months since Lamborghini revealed the new Huracan. The latest ten-cylinder Raging Bull hasn't even had its public debut yet, scheduled to take place next month at the Geneva Motor Show (the same show where McLaren will reveal its new 650S and Ferrari the revised California T). But the Bolognese automaker has already managed to take a whopping 700 orders for the new supercar.
Not that the customers are waving their checkbooks sight unseen, mind you. Over the course of the past month, Lamborghini has been carting pre-production Huracans around the world for VIP clients, 700 of whom have put down their deposits.
To put that number into perspective, consider that in 2012 (the last full year of production), the factory in Sant'Agata built just over 1,200 Gallardos. Assuming Huracan production continues at the same pace, that means Lamborghini already has over half a year's worth of production spoken for. So if you want to get yours anytime in the coming year, you'd better get your deposit in lickety-split.