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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Urus could be Lamborghini's first turbo

Ferrari has used turbochargers off and on over the years. Porsche has long embraced them. McLaren uses them exclusively these days. As do Pagani and Bugatti. Lamborghini never has, but that could all change in the near future.
According to Auto Express (whose reports we usually take with a grain or two of sodium chloride) in speaking with Sant'Agata's R&D chief Maurizio Reggiani, Lamborghini could be forced to start using turbocharged engines in the next three to four years. And their first application in the Raging Bull marque's history could be on the upcoming production version of the Urus concept.
The Urus, for those who may not recall, was a crossover concept unveiled at the Beijing Motor Show two years ago and which we saw in a closed-door preview just before that during the New York Auto Show. Taking a sportier approach than the unapologetically utilitarian LM002 (popularly known as the "Rambo Lambo"), the Urus followed the Estoque sedan concept in testing the waters for a different kind of Lamborghini - one to which potential buyers apparently responded positively, as the Italian automaker has been working on bringing it to production ever since.

Our date with the Lamborghini Veneno in the desert

Shooting The World's Most Expensive Production Car
One can only consider the Veneno an extremely fascinating machine.
Twelve humans have walked on the moon, yet only three humans will own a Lamborghini Veneno coupe.