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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.

Lamborghini gets to work on Huracan LP610-4 Super Trofeo

We all know the story of how Automobili Lamborghini got its start. The short of it is that Ferruccio, who had already started a successful tractor business, wanted to stick it to Enzo Ferrari, so he started making sports cars of his own. Lamborghini, however, never embraced motorsports to the same degree that Ferrari has - dabbling in Formula One engines in the early '90s and the occasional foray into GT racing - but these days the Raging Bull marque is getting more serious about racing. It partners with Reiter Engineering to field competition versions of its road-going supercars, and organizes its own one-make series with individual championships around the world.
That's where the new Huracán comes in. While the Ferrari Challenge has progressed from the 348 to the 355, 360, 430 and now the 458, the Lamborghini Super Trofeo has always been centered around the Gallardo. That's because the series only kicked off in 2009, and the Gallardo had been in production since 2003. But now that the Gallardo has been replaced by the Huracán, the Squadra Corse team is hard at work on their new Super Trofeo racer.
To that end, Lamborghini has recruited racing drivers Fabio Babini and Adrian Zaugg to conduct development work on the Huracán LP 610-4 Super Trofeo. Babini is a GT racing veteran who took a class win at Le Mans in 2001, while Zaugg came up the formula racing ladder, competing on A1GP and GP2 before signing on as a Lamborghini factory driver.