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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.

Lamborghini teases new Huracan GT3

The Volkswagen Group supports many racing programs among its various brands, but somewhat surprisingly, Lamborghini is not chief among them. Not by a long shot. But even Lambo is getting in on the action with the upcoming launch of the Huracán GT3 previewed in this latest video clip from testing at the Vallelunga circuit near Rome.
The new Huracán GT3 will be Lamborghini's first major in-house competitive racing project, building on the Huracán Super Trofeo spec racer and the previous Gallardo and Murciélago racers that were developed by Reiter Engineering (with varying levels of support from the factory).
Expect the Huracán GT3 to be based closely on the production version, but in order to comply with FIA GT3 class regulations, we can expect that it will have to shed a good few hundred pounds off its curb weight - even more if the Squadra Corse wants to keep the 5.2-liter V10 at the same 600-horsepower output it boasts in road-going trim.