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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Aventador LP720-4 50 Anniversario Edition leaked

As part of the celebration of its 50th anniversary, Lamborghini has created a new version of its Aventador called the LP720-4 50 Anniversario Edition, and images of the black and yellow machine have leaked out online ahead of its official unveiling at the Shanghai Motor Show.
Looking past the bumblebee-spec paint, this Lambo will boast 710 horsepower - or 720 metric horses, which explains its mouthful of a moniker - to go along with an estimated 0 to 62 time of just 2.9 seconds and a top speed of 217 miles per hour. All that speed will be managed by a special carbon fiber aero kit that is reportedly 50 percent more efficient than before.
A report from Carscoops indicate that the Italian automaker will build 100 examples of this anniversary-edition Aventador, though how many of them will be painted in this arresting Giallo Maggio color we don't know. We expect all the details will be flowing forth soon enough, but until then, content yourselves with the high-resolution image gallery above.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."