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Lamborghini Accademia heading to Laguna Seca

If you want to learn how to get the most out of your Lambo, who better to teach you than Lamborghini itself. That's why the Bolognese automaker has launched the Lamborghini Accademia. Developed by the factory's Squadra Corse competition department, the Lamborghini Accademia is set up to show customers how to handle their supercars on a closed track and with the expert tutelage of factory instructors.
The trouble for American customers, though, is that the Accademia has (this year, at least) only held sessions at European tracks like Imola in Italy and Hockenheim in Germany. Not that the cost of a transatlantic flight would deter someone splurging six figures on a supercar, mind you, but we're glad to report now that the program is coming to North America for the first time.
Between September 14 and 17, the Lamborghini Accademia will be setting up shop at California's legendary Mazda Raceway Laguna Seca. That's where instructors will run groups of 24 students through the finer points of slalom, acceleration, braking, drifting and section-by-section learning of the famous track, from the Andretti Hairpin to the famous Corkscrew... all from behind the wheel of the new Huracán LP 610-4. Not a bad place to experience the Raging Bull marque's latest creation, or a bad car in which to experience one of America's finest racing circuits.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Aventador reports for taxi duty at Bologna airport

Lamborghini has invaded another airport as part of its 50th anniversary celebrations. In January, it took over one of the two runways at Miami-Dade International Airport so it could conduct high-speed runs and have an Aventador pose with a Boeing airliner. Across the Atlantic, the Aventador has just been made the "Follow Me" vehicle at the Aeroporto di Bologna, which is 30 minutes from the company factory in Sant' Agata Bolognese.
According to Auto Evolution, it's been done up just like the Fiat models one normally encounters on such duty - it even has a light bar in case pilots don't simply want to follow the noise. Specially trained airport staff will guide arriving flights to their gates in the Aventador from May 6 to May 19, and once passengers are deplaned, they can check out the Lamborghini exhibit inside the airport.