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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

'Drive' the new Lamborghini Hurac?n today

Unless you're a captain of industry, a professional athlete or some kind of thickly bankrolled celebrity, there's a pretty good chance that you're not going to be amongst the lucky first owners of the upcoming Lamborghini Huracán LP 610-4 supercar. We can commiserate, as just the though of slipping behind the wheel of the Gallardo-replacing monster, and gunning the 610-horsepower V10 engine is enough to get our hearts racing.
It's a kindly gesture on the part of Lamborghini then, to put together this little Huracán driving simulator for us 99-percenters. Perhaps not the very last word in graphical presentation or life-like physics engines, the sim is nevertheless a cool diversion for a flash-based driving game. If you're like us, you'll need a few laps to get acquainted with the brutish steering controls, but we trust you'll catch on. Last one around the test track buys the first round of grappa at happy hour.

Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.