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LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

Pope Francis chauffeured around Korea in a Kia Soul

Korea is not without its domestic automobiles that would be suitable for transporting a visiting head of state: the Hyundai Equus comes to mind. Failing that, a Genesis sedan would do the trick. Maybe even a Kia K900 or a Renault Samsung SM7. But those familiar with Pope Francis and his taste in transportation won't be surprised that His Holiness has chosen something decidedly more modest for his visit to South Korea.
Instead of a more luxurious sedan, the Bishop of Rome has elected to be driven in a Kia Soul, giving the high-roofed hatchback a bigger boost (in the Catholic world, at least) than any quantity of animated hamsters ever could.
The Soul, which was likely reinforced somewhat if the Swiss Guard got its way, was ready for the Holy Father upon his arrival. Francis slid into the back, rolled down the window and waved back at the welcoming party, including President Park Geun-hye. The Pope will reportedly be driven around in the Kia over the course of his five-day visit.

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.