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2015 Kia Soul EV whirrs in to the Windy City

Earlier this week, we got our first glimpse of the 2015 Kia Soul EV out on the road, completely uncovered. And even before then, executive editor Chris Paukert had the opportunity to drive a camouflaged electric Soul prototype on Kia's home turf in Korea. But now, finally, officially, the electron-happy Soul makes its debut at the Chicago Auto Show.
Powering the Soul EV is an 81-kilowatt electric motor that sends 109 horsepower and 210 pound-feet of torque to the front wheels. That's not immensely powerful, with Kia quoting a 0-60 time of "fewer than 12 seconds," but we're big fans of the instant torque thrust that EVs like the Soul provide. Top speed is electronically limited to approximately 90 miles per hour.
Kia says the Soul EV is good for roughly 80 to 100 miles of driving range.

Music-inspired Kia Souls overload our senses

SEMA has been pretty mellow this year in terms of over-the-top mod jobs. Sure, there have been some questionable choices, but none have been quite as questionable as the vehicle you see above. This is one of five versions of the redesigned Kia Soul that have been rolled out for the show, all of which take their inspiration from music.
The Vans Warped Tour Soul is the airbrushed vehicle you can see above. Its questionable paint job is accentuated by eight eight-inch Infinity speakers in the side windows, a slide-out barbecue and a 50-inch flat panel monitor on the roof. We imagine this is what happens when you let Xzibit near your Kia Soul. The Vans Warped Tour car also features LED ambient lighting, and the wheels are moderately sized for a SEMA vehice - just 20-inches.
The Amped Soul (above, left) isn't a car, so much as a car-shaped enclosure for several very big speakers. The passenger-side B-pillar has been removed, and the rear door has been replaced with a suicide door, allowing the driver to put the massive stereo on display. LED lighting and four twelve-inch Infinity subwoofers have been fitted, as well as a JBL Pro Live "club-sized stereo." Those gold wheels are 22-inch Forgiato, three-piece items.

2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?