2012 Kia Sportage Ex Sport Utility 4-door 2.4l on 2040-cars

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2015 Kia Soul EV

You'd be forgiven if you weren't fully aware of this vehicle's existence. While the Soul EV is a big deal for Kia, as it marks the Korean brand's first foray into the world of pure electric vehicles here in the US, it simply has not a been able to garner much regard from the average car fan or, really, the automotive press.
As a green car, it has to be tough to compete with Elon Musk's remarkable ability to consistently hold our attention with nearly everything he touches at Tesla. Add that to the fact that the Soul EV doesn't offer a ton in the way of aesthetics to differentiate itself from its gasoline-powered sibling - save a few tweaks here and there - and its limited initial availability (CA only for now), and you end up with a vehicle that just isn't on a lot of people's radar. And that's too bad.
You see, none of the above is meant to imply that this is a bad car. In fact, as you read through our driving notes, you'll see that the reality is actually the opposite: Kia has a genuinely solid product on its hands.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Kia K900 looks, sounds snarly with forced induction in SEMA preview

Kia is getting all set for this year's SEMA Show in Las Vegas, and among its vehicles is something that seems pretty mean.
The Korean company is keeping details quiet about what's under the hood of what it calls the High-Performance K900, but from listening to this video it certainly sounds fantastic with quite a meaty growl. There might be some form of forced induction going on, though we can't say for sure. Elsewhere on the car, Kia isn't being so tight-lipped. The High Performance wears a custom shade of gray paint with a one-off body kit, featuring carbon fiber inserts. It also sports 21-inch gloss black wheels and black chrome trim.
Honestly, we were left scratching our head a little when LeBron James signed on to be the "luxury brand ambassador" for the K900. However, if he were driving this around Cleveland, the endorsement might make a little more sense. Check out the video above to glimpse the concept for SEMA, and read the little that Kia is saying about it in the release below.