2007 Kia Spectra Ex on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2014 Kia Cadenza goes on sale this month priced from $35,100*

Kia's sedan lineup is about to get much more luxurious with the addition of the new Cadenza and range-topping Quoris models, but the Amanti-replacing 2014 Cadenza will be the first to hit dealers this month with a starting price of $35,100 (*not including $800 for destination). For those keeping record, that's more expensive than Hyundai's version of this car, the Azera, and about $1,000 more than the Genesis, but it sounds like the new front-wheel-drive Kia will be getting a few more advanced features than its Hyundai counterpart.
In base form, the Cadenza comes standard with leather seating, navigation and a premium Infinity 12-speaker audio system, and the $3,000 Luxury Package adds nappa leather seats with a ventilated driver's seat, a seven-inch thin-film transistor (TFT) display, heated rear seats, power tilt and telescoping steering column, adaptive HID headlights and a panoramic sunroof. On models already equipped with the Luxury Package, buyers can also add on the Technology Package, which includes adaptive cruise control, blind spot detection, lane departure warning and hydrophobic glass on the front doors - previously, Kia stated that the Cadenza would be getting this water-repelling technology on the windshield, but this press release specifies that it will be applied to the front side windows. And if these two packages aren't enough luxury for you, Kia's cherry on top is a no-cost White Package that adds white nappa leather seats, woodgrain trim and a premium headliner.
All in, the 2014 Cadenza will run $41,100 with every option box checked, so we can only imagine how much the Qurois is going to cost when it makes its debut. Scroll down for the press release detailing the pricing for the new Cadenza.

Kia K900 looks, sounds snarly with forced induction in SEMA preview

Kia is getting all set for this year's SEMA Show in Las Vegas, and among its vehicles is something that seems pretty mean.
The Korean company is keeping details quiet about what's under the hood of what it calls the High-Performance K900, but from listening to this video it certainly sounds fantastic with quite a meaty growl. There might be some form of forced induction going on, though we can't say for sure. Elsewhere on the car, Kia isn't being so tight-lipped. The High Performance wears a custom shade of gray paint with a one-off body kit, featuring carbon fiber inserts. It also sports 21-inch gloss black wheels and black chrome trim.
Honestly, we were left scratching our head a little when LeBron James signed on to be the "luxury brand ambassador" for the K900. However, if he were driving this around Cleveland, the endorsement might make a little more sense. Check out the video above to glimpse the concept for SEMA, and read the little that Kia is saying about it in the release below.