2007 Kia Spectra on 2040-cars

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Hyundai-Kia names former Audi, Lamborghini, Bentley designer as design chief

Luc Donckerwolke, former designer for both Bentley, Audi and Lamborghini, is succeeding Peter Schreyer as the lead designer for both Hyundai and Kia. This follows a significant shuffle within the Korean automaker's upper management. Schreyer — himself a former Volkswagen Group designer — will head design management. Chung Eui-sun, the son of company chairman and CEO Chung Mong-koo, was promoted as executive vice chairman. The head of Hyundai Motor America, Kyung Soo-lee, is leaving his position after just more than a year on the job. That's a lot of moving pieces at the top of Korea's largest automaker. Donckerwolke has been with Hyundai-Kia since 2015 when he left the Volkswagen Group to take over Genesis design. Some of his most famous designs include the Lamborghini Murcielago, Lamborghini Gallardo, Bentley Flying Spur and Bentley EXP 10 Speed 6. Schreyer led the design of the original Audi TT and has helped push forward Hyundai and Kia. The pair's influence can be seen and felt throughout the company's lineup. According to Reuters, part of the shakeup within the leadership follows a company announcement that third-quarter profits have fallen, sending shares to their lowest level in nine years. Related Video:

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

2014 Kia Soul SUV Styling Pack adds some aggression

Last month, Kia released a few photos of the European-market 2014 Soul ahead of its Frankfurt Motor Show reveal, and we happened to notice that the hamster box looked a bit different - a bit tougher. That's because Kia is adding an SUV Styling Pack to the car's options list, which includes the blacked-out lower fascias, wheel arches, side skirts and painted roof seen here.
At the time, we polled Autoblog readers if they thought bringing the optional visuals to SUV-happy North America was a good idea, and the voting split 70.3 percent in favor, 21.4 percent against, and 8.3 percent undecided.
At the present time, Kia representatives tell us that it has no plans to offer the SUV Styling Pack in our market, so you'll have to take a better look at it with our new gallery to decide whether its absence from North American order sheets is a tragedy or not.