2007 Kia Spectra on 2040-cars

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New Kia Soul Turbo gets futuristic full-width headlight treatment

When we last saw a prototype of the next-generation Kia Soul, it looked like it wouldn't look all that different from the old one, except for having trendy split headlights. As it turns out, those split headlights are more interesting than we thought. The example of the new compact hatchback shown above reveals that it will have a futuristic-looking full-width headlight treatment, something we haven't really seen since the early Mercury Sable. It's clear from these photos that the full-width lights are not the actual headlights that provide forward illumination. They're just accent lights, but the effect is still impressive. It appears the turn signals are integrated into each end of the big light. The center section also eliminates the old Soul's center grille. Below the lighting unit is an expanded lower grille and large lighting elements on either side. These are real forward-illuminating lights. In the bottom of the lower grille are a pair of foglights much like on the current model. The Soul's profile looks almost unchanged from the current model, leading us to wonder if this is a major update to the existing car, or if it is a new platform that just looks mostly like the old one. The tail end receives some major changes, though. The taillights are now almost completely visible, and although they still run up the rear pillars, they now descend lower and into the hatch area. They appear much more shapely and aren't form fitted to the body. This particular prototype also has a sporty dual exhaust tip in the center. This seems to indicate this is a Kia Soul Turbo model, as does the fact it's parked next to a Hyundai Veloster N. Not much is known about the new Kia Soul. We expect it to be roughly the same size as the current model, and we wouldn't be surprised if Kia offers all-wheel drive to keep it competitive with other tiny crossovers. As for the Kia Soul Turbo, we predict it will use the same turbocharged 1.6-liter four-cylinder that the current model and the new Hyundai Veloster Turbo use. We do hope that Kia will offer it with a manual transmission this time around. Related Video:

Kia decides on Mexico plant location for small car assembly

Mexico has long been a hot spot for auto manufacturing, but the country's fortunes have been boosted lately, with Honda, Mazda and Nissan recently adding factories there, and BMW is said to be poised to join them soon. Now, new reports indicate that Kia might start building south of the border to keep up with demand.
Insiders speaking to Reuters claim that the Korean automaker is very close to striking a deal to build a factory for two small models in Monterrey, Mexico, with a 300,000-vehicle annual capacity. Assembly could reportedly begin as soon as 21 months after ground is broken.
If true, Kia has done a fantastic job of keeping the deal under wraps. The only hint at anything like this brewing was a rumor last year that Hyundai may have investigation building a factory in Mexico. The company currently operates a factory in Georgia that builds the Optima and Sorento.

Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.