2012 Kia Soul + 5dr Wagon Automatic on 2040-cars

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Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

65k Kia Sorento models face NHTSA probe for shattering sunroof

The National Highway Traffic Safety Administration isn't ready to give up its investigation into spontaneously shattering sunroofs in the 2011-2013 Kia Sorento yet. In fact, it has actually broadened it into a full engineering analysis affecting as many as 65,347 vehicles.
The investigation started in 2013 when NHTSA received 15 complaints about breaking sunroofs in the crossover. Since then, the regulator requested data from Kia and found that there have been 95 complaints of the roof abruptly braking. In many of those cases, the vehicle was moving at the time. People have been injured when this happens; NHTSA found 14 incidents where at least one person in the vehicle suffered from cuts or scrapes.
According to the investigation document, Kia also conducted its own internal review but couldn't find any defects. The company claims that the only way for the roof to break is for an object to strike it. Although, it does admit that the large surface of the sunroof on the Sorento could be the cause of the high frequency of damage. NHTSA's Office of Defects Investigation isn't convinced and calls it "concerning." It's pressing forward to find more details in the engineering analysis.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.