2006 Kia Sorento Ex Sport Utility 4-door 3.5l on 2040-cars

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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Refreshed Kia Optima Hybrid continues to blend good looks and efficiency

With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).
Like the standard Optima, which was refreshed at the 2013 New York Auto Show last year, the hybridized sedan gets a slightly restyled face and rear end. As we told you in our official post on the car yesterday, the gas-electric powertrain of the 2014 Optima Hybrid still deploys 199 total system horsepower and 235 pound-feet of torque. Buyers of the base LX car will net 36 miles per gallon in the city and 40 on the highway, while the upmarket EX loses a mile per gallon in both environments.
Have a look at our live gallery of the new Optima Hybrid, from the floor of the Chicago Auto Show.

Kia Sportage MSRP up by almost 14 percent for 2014, starting at $21,600*

When Kia introduced the updated 2014 Sportage back in September, one of the biggest things that stood out to us was that the base model was dropped. Not only did this mean the Sportage would no longer be offered with a manual gearbox, but we also expected a price increase to follow. We were right.
The entry-level trim for the 2014 Sportage is now the LX, which starts at $21,600 (not including $850 for destination). This is only a $400 increase over the 2013 Sportage LX, but it represents a $2,600 jump (13.6 percent) in the Sportage's starting price point. At this new price, the Sportage is now priced higher than the Mazda CX-5, Hyundai Tucson and Mitsubishi Outlander Sport and lower than many other compact crossovers like the Ford Escape, Chevy Equinox, Nissan Rogue, Jeep Cherokee and Toyota RAV4. Pricing for the 2014 Sportage EX has increased by $800, starting at $25,000, while the sportier, turbocharged Sportage SX holds steady at $26,900.
In addition to other minor changes like slightly refreshed exterior styling, a sportier suspension setup for the LX trim level and more available cabin tech, the other key update made to the 2014 Sportage is the addition of direct injection to the base 2.4-liter four-cylinder engine. This brings a slight bump in power output (from 176 horsepower and 168 pound-feet of torque in 2013 to 182 hp and 178 lb-ft for 2014), but, for some reason unknown to us, it dings fuel economy. With ratings of 21 miles per gallon in the city and 28 mpg on the highway, the front-wheel-drive Sportage loses 2 mpg for the highway rating compared to 2013, while the all-wheel-drive model's 19 mpg city and 26 mpg highway is a drop of 1 mpg for both figures.