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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia Stinger GT Atlantica is a deep-blue limited edition

Kia continues its massive marketing push for the brand-new Stinger fastback by announcing a limited-edition "Atlantica" model for 2019. It adds European and Korean badging and other features to the standard U.S. version of the sport sedan. It's based on the Stinger GT2 AWD, which starts at $51,400 and features a 3.3-liter V6 that puts out 365 horsepower and 376 pound-feet of torque. From there, the Atlantica will get a deep chroma blue metallic paint finish, plus 19-inch alloy wheels borrowed straight from the European version. And instead of the standard Kia badge on the rear, there's a large-font Stinger logo, just like Korean buyers get. Inside is where things get more luxurious, with an exclusive espresso-brown nappa leather and a black "suede-type" headliner. There's also a surround-view monitor, wireless phone charger and heated rear outboard seats. There's a Stinger Atlantica badge on the front center console, plus two flanking both front fenders. Kia says it'll make just 500 examples of the Atlantica and will announce pricing closer to the on-sale date this summer. It's the latest example of the Korean automaker's marketing push for the new Stinger, which it bills as its most performance-focused vehicle yet. In addition to its Super Bowl ad last month starring Aerosmith frontman Steven Tyler, it's also offering "Stinger Experience" events in nine U.S. cities. There, people can take a Stinger, accompanied by a professional driver, through paces including a 0-60 mph acceleration run, alongside competitors like the Audi A5 and Porsche Panamera. It's also opened non-sales Stinger "salons" in shopping malls in several states. Related Video: Featured Gallery 2019 Kia Stinger GT Atlantica Image Credit: Kia Marketing/Advertising Kia Performance Sedan kia stinger gt kia stinger

2016 Kia Optima 2.0T Quick Spin [w/video]

Kia might live under the corporate shadow of parent company Hyundai, but don't confuse the Kia Optima for a rebadged Hyundai Sonata. That hasn't been the case for years, and the new 2016 Optima is more of its own car than ever before. Yes, both cars share a 110.4-inch wheelbase and 191.1-inch length, two engines, and under-the-skin hardware components. But you wouldn't know they were related just by looking – or by driving. In addition to the 2.0-liter turbocharged engine, Kia offers a 2.4-liter naturally aspirated four on the base end, and a 1.6-liter turbo-four aimed at higher fuel economy. For more on those powertrains, stay tuned for our full First Drive story coming in a few days. My drive time in the Optima focused mostly on the 2.0-liter turbo-equipped version, in loaded trim. Sure, I drove the fancy one, but this car feels so refined that Toyota should be worried. Driving Notes 2.0-liter turbo models use a rack-mounted steering assist motor, compared to the column mounted unit paired to other engines. It's a costly upgrade for Kia, but it offers better feedback and steering feel. Kia firsts include automous emergency braking, and high-intensity discarge headlamps with active cornering and automatic high beams. I didn't have a chance to try either feature, but I can tell you the adaptive cruise control works with minimal frustration. Another new item, first used on the Sorento, is Harmon Kardon Clari-fi digital music restoration, which claims to improve the sound quality of compressed music. I sampled the optional 14-speaker, 630-watt system with some 320 kbps MP3 files over the USB input and was amazed by the clarity and sound quality. The interior layout, with its horizontal swatch of buttons on the dash, is a clean and refreshing. It's a welcome break from more over-styled sedans that sacrifice swoopy contours for functionality. Kia focused on quality materials and feel. The push-button start is metal, models with the panoramic sunroof get ceiling mood lighting with rear LED reading lamps, and top-of-the-line SXL come with nappa leather. It goes a long way to justify the SXL's base price of $36,615. This car is quiet. The roads outside of Las Vegas are smooth, but the desert sun leaves the surface pockmarked. That's usually a recipe for tire noise, but I didn't hear any hum. Kia's product planners gave credit to the Michelin tires. I'll have to sample the car on some worse roads before giving a final impression.