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Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

2024 New York International Auto Show not-so-mega photo gallery

The 2024 New York Auto Show press preview is in the bag and the public show has begun, and that means only one thing: Our work here is done. But really, we've been done since about mid-morning on Wednesday. As you'll see from the paltry selection of galleries below, the 2024 New York Auto Show wasn't much of one. And what there was? Well, in a word, it was Hyundai.  As you scroll through the galleries below, you'll note that we have items from essentially two global conglomerates. In one corner, there's Hyundai, Genesis and Kia. In the other, we have Nissan and Infiniti. But that's being a bit generous to Nissan and its luxury subsidiary, because while this is the first chance we really had to see the Nissan Kicks and Infiniti QX80 in person (and that's not even entirely true of the latter), they weren't actually revealed at the show.  New York has never been America's biggest "international" auto show, but it has been the venue for some big unveilings. In 2012, the new SRT Viper debuted to great fanfare at NYIAS; the Lincoln Aviator made a big splash in 2018; how about the Alfa Romeo 4C in 2014? And those are just cherry-picking from the past decade. By comparison, the 2024 show feels a bit uninspired. Yes, we would have liked to have seen some Vipers. Sue us.  But we'll stop dwelling on what we can't resurrect. There's plenty to see at the show this year if you're planning to go in person, so don't let our negativity deter you. For those who can't be there, here's what you're missing: Genesis G80 Magma View 9 Photos 2025 Genesis G80 Magma Genesis GV60 Magma Concept View 10 Photos 2025 Genesis GV60 Magma 2025 Hyundai Tucson XRT View 14 Photos 2025 Hyundai Tucson 2025 Hyundai Santa Cruz XRT View 11 Photos 2025 Hyundai Santa Cruz InfinitiQX80-Z63-051 View 39 Photos 2025 Infiniti QX80 2025 Kia K4 Live View 7 Photos 2025 Kia K4 Sedan 2025 Nissan Kicks View 10 Photos 2025 Nissan Kicks     New York Auto Show Genesis Hyundai Infiniti Kia Nissan

Kia is bringing a fullsize SUV concept to Detroit

Hey, remember the Borrego? Kia took a stab at the fullsize SUV market in 2009 with a body-on-frame SUV, and after only one year of production, the Borrego was discontinued. Bummer. But Kia's apparently interested in rejoining the fullsize SUV segment, and will show the big concept you see here at the Detroit Auto Show next week. That's really all we know right now. Kia only offers a super short statement (that you can read below) confirming its SUV concept was designed in California and features "an abundance of advanced technology," including "state-of-the-art health-and-wellness technology" – whatever that means. It's simply meant to "[suggest] styling of a possible future premium large SUV in the brand's lineup." From this one image, the most noticeable design elements are a rear end that looks surprisingly similar to the Volvo XC90 in profile, and front and rear door handles that flank the B pillar, sort of like a minivan. Should this SUV come to production, we doubt it'll use body-on-frame architecture, since Kia doesn't have anything like that in its current portfolio. Maybe it'll ride on a version of the rear-wheel-drive platform that underpins the fullsize K900 sedan (or the upcoming Genesis G90). At this point, your guess is as good as ours. We'll know more next week. Detroit Concept Teaser #1 Kia Motors America will reveal a new concept car January 11 at the 2016 North American International Auto Show. Conceived at the automaker's California design studio, the concept offers an abundance of advanced technology – including state-of-the-art health-and-wellness technology – and takes Kia's design language in a bold new direction, suggesting styling of a possible future premium large SUV in the brand's lineup.