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Auto blog

Minivan market not what it used to be, but margins make up for it

Residual values for last year's minivans are higher than they were in 2000.
Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don't want to be seen in the cars their parents drove.

Kia Sportage MSRP up by almost 14 percent for 2014, starting at $21,600*

When Kia introduced the updated 2014 Sportage back in September, one of the biggest things that stood out to us was that the base model was dropped. Not only did this mean the Sportage would no longer be offered with a manual gearbox, but we also expected a price increase to follow. We were right.
The entry-level trim for the 2014 Sportage is now the LX, which starts at $21,600 (not including $850 for destination). This is only a $400 increase over the 2013 Sportage LX, but it represents a $2,600 jump (13.6 percent) in the Sportage's starting price point. At this new price, the Sportage is now priced higher than the Mazda CX-5, Hyundai Tucson and Mitsubishi Outlander Sport and lower than many other compact crossovers like the Ford Escape, Chevy Equinox, Nissan Rogue, Jeep Cherokee and Toyota RAV4. Pricing for the 2014 Sportage EX has increased by $800, starting at $25,000, while the sportier, turbocharged Sportage SX holds steady at $26,900.
In addition to other minor changes like slightly refreshed exterior styling, a sportier suspension setup for the LX trim level and more available cabin tech, the other key update made to the 2014 Sportage is the addition of direct injection to the base 2.4-liter four-cylinder engine. This brings a slight bump in power output (from 176 horsepower and 168 pound-feet of torque in 2013 to 182 hp and 178 lb-ft for 2014), but, for some reason unknown to us, it dings fuel economy. With ratings of 21 miles per gallon in the city and 28 mpg on the highway, the front-wheel-drive Sportage loses 2 mpg for the highway rating compared to 2013, while the all-wheel-drive model's 19 mpg city and 26 mpg highway is a drop of 1 mpg for both figures.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.