Reduced One Day Only Better Then New White 2010 Kio Rio Lx on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2021 Kia Seltos Review | Price, fuel economy, specs, pictures

The 2021 Kia Seltos proves you don't have to spend a lot of money for both function and fashion. Its price and exterior dimensions fall in between the subcompact and compact SUV segments, yet it boasts more interior volume than is expected and an abundance of special design details throughout that successfully counter some of the cheaper bits applied to keep the price down. Basically, it provides even more value beyond Kia's usual extra-long features list and warranty. In that way, the Seltos is in keeping with Kia's excellent Soul below it and Telluride above it. It's also a more competitive product than Kia's aging Sportage, which may have nicer interior materials and more powerful engines, but weaker interior packaging and design. Importantly, though, the Seltos is a compelling alternative to the crossovers in the two SUV size/price segments that it straddles, offering a hodgepodge of elements from each to create an appealing new whole. Its most direct competitor is the also-new and also-handsome Mazda CX-30, which is sharper to drive and has a higher-quality cabin. The Seltos' greater space likely makes it a better choice for more people, however. What's new for 2021? The Seltos is an all-new model in the Kia line-up. What's the Seltos interior and in-car technology like? If there's one area where the Seltos betrays its relatively low price, it's the quality of its interior materials. There's far more hard plastic throughout than you'll find in the slightly pricier Kia Sportage plus any number of like-priced compact crossovers. The door sills, dash tops, center console and cargo area are the most noticeable examples. However, Kia's designers cleverly made up for its accountants' dictates by elevating several key areas with upgraded materials and distinctive design elements. The 3D geometric pattern of the speaker grilles, the metal-look passenger grab handle, the sleek silver trim piece surrounding the air vents and starter button, and optional upgrades that include handsome heather-gray upholstery and the dash trim that can be glossy black, bright blue or stitched faux leather. There's also plenty of user-friendly technology. Standard on every Seltos is an easy-to-use 8-inch touchscreen packing standard Android Auto and Apple CarPlay. Standard on the SX Turbo is the same 10.25-inch touchscreen available in the Telluride, which enhances functionality with its widescreen layout (it's also largely similar to the one offered by Hyundai).

Next-generation Kia Soul spied with old box shape, new split headlights

The current Kia Soul has been around since the 2014 model year, and Kia has kept the little box fresh with the introductions of electric and turbocharged variants, the latter of which appeared for the 2017 model year. But based on these spy shots, Kia is preparing a more thorough redesign of the hatchback/quasi-crossover. Though Kia has covered the front and rear of the new Soul carefully, the middle section gives it away as the favored transportation of anthropomorphic hamsters. Also, while there are indications there will be significant design changes, the basic formula won't change. It will still have a really thick D-pillar, darkened A-pillar and a roof that gets thinner toward the front. The roof itself also looks a bit taller, although perhaps its just the rear windows that have gotten smaller. It appears the front fascia and windshield will also retain a similar amount of rake to the current models to prevent it from looking overly boxy. The front end, as camouflaged as it is, also reveals a major lighting change. Instead of the very large headlamps of the last two generations, the forward lighting will be split in two, and the primary illumination looks to be coming from the lower elements. This design follows in the footsteps of Hyundai's Kona and upcoming Santa Fe, as well as the Nissan Juke and previous Jeep Cherokee. The upper elements also look as though they sit lower in the fascia than on past models, perhaps to give the new Soul a more aggressive look. The back is also thoroughly covered up, but we can tell that the high-mounted taillights in the D-pillars will continue. It also looks like they wrap around the bottom of the rear glass this time. This is the first time we've seen the new Soul, and Kia hasn't said much about its plans for the car. We expect that it will continue to offer at least one naturally aspirated engine, if not two as it does currently, and a peppier turbo model. We would also suspect that all-wheel drive will be on the table to better compete with sub-compact SUVs like the Jeep Renegade and Honda HR-V, which have virtually the same body style as the tall, boxy Soul. Many already consider them rivals and Kia has even hinted at the possibility with its Trail'ster concept. We'll be keeping an ear to the ground, and an eye on the rear ends of Souls, to learn more in the future. Related Video: Featured Gallery Kia Soul spy shots View 11 Photos Image Credit: Brian Williams Spy Photos Kia Crossover Hatchback Economy Cars