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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia continues run of Soul special editions with Red Zone

The 2014 Soul has come on strong since its introduction, going so far as to become the Korean automaker's top-selling model last month, but Kia isn't wasting any time in creating a little extra excitement for its boxy hatchback. Although the name is a little wonky, the Kia Soul Red Zone marks the first special-edition model for the second-gen Soul, and its styling is meant to mimic the 2012 Track'ster Concept, the showcar that inspired the design of the 2014 Soul.
While there's no pigskin or AstroTurf (or any other football-related references) to be found on this car, the Red Zone package consists of a distinctive white paint scheme with bright red accents. The red theme continues on the inside with contrast stitching and piping acting as highlights to the otherwise all-black interior. The 2014 Soul Red Zone goes on sale early next year, and while official pricing has not been announced, production will be limited to just 2,000 units.

Kia GT4 Stinger concept is a 'totally selfish design'

After a trio of teasers, Kia has finally unveiled its GT4 Stinger Concept at the 2014 Detroit Auto Show. Let's get one thing out of the way right off the bat: Kia says in its press release that "there are currently no plans to bring the concept to production." Of course, that's a qualified statement: the automaker then follows that up by noting it "has a history of delivering production vehicles that bear a strong resemblance to the concept that preceded them." So cross your fingers, kids - this looks like it could be a preview of the company's first real sports car.
Through those three teasers, we've learned and seen more of the GT4 Stinger, and we largely like what we see. It's a 2+2, rear-drive coupe with a detuned version of the 2.0-liter, turbocharged four-cylinder used in the Kia Optima GTS racer from the Pirelli World Challenge. The concept's engine is said to be good for a healthy 315 horsepower, though the race-tuned Optima GTS can deliver upwards of 400. A six-speed manual handles the power, while staggered Pirelli PZero tires provide the grip. Those Pirellis wrap around a set of 20-inch wheels, complete with showcar-friendly center locks, while 15-inch Brembo brakes and four-piston calipers mean the Stinger should be able to stop with as much authority as it will go. What the teasers haven't been able to put into perspective, though, is GT4 Stinger's size.
The footprint issue is an important one, as it hints that a production GT4 would be more of an FR-S/Subaru BRZ fighter than a rival to the Genesis Coupe.