2013 Kia Optima 4dr Sdn Lx on 2040-cars

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Superman joining Kia's Justice League-themed fleet of vehicles

Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed Kia Optima Hybrid will roll into the Windy City for next week's show.
In the above drawing, we only get to see a small portion of this car inspired by the Man of Steel, but it will have the requisite red-and-blue paint scheme with Superman's shield on the hood (subtle, it is not).
The previous cars include the Batman Optima, Aquaman Rio, Flash Forte Koup, Green Lantern Soul and Cyborg Forte. All six cars were created to raise awareness for the "We Can Be Heroes" campaign, which helps families in eastern Africa affected by drought and famine.

Dancer who portrays Kia hamster guilty of disability fraud

Tisk, tisk, dancing hamster. Kia's trio of anthropomorphic rodents may be down a member as the actor that portrays one of the dancing hamsters has been arrested on charges of disability fraud.
According to The Huffington Post, 27-year-old LeRoy Barnes accepted over $51,000 in disability payments following a workplace injury in 2010. While accepting the money, he's accused of performing under aliases, in addition to his costumed work for Kia.
"Fraudulently collecting disability benefits is not only illegal, it disrespects legitimately injured Californians who are unable to work," Insurance Commissioner Dave Jones said in a release obtained by HuffPo.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.