2012 Kia Optima Lx, Only 3k Mi, Automatic, Cd/mp3, Bluetooth, Sirius Sat Radio! on 2040-cars

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Kia previews new minivan ahead of New York debut

Kia has grown by leaps and bounds in recent years, but the Sedona has hardly been representative of that maturation. Known in some overseas markets as the Carnival, Kia's current minivan was introduced 2006, withdrawn from US showrooms at the end of 2012, then reintroduced again a year ago. Despite the product renaissance, however, the Sedona is essentially the same dated vehicle it has been for eight years now, but Kia is intent on replacing it.
We've been seeing spy shots of a new Kia minivan for several months now, and broke word a couple of months ago that the finished product would be unveiled in New York this month. Now Kia has not only confirmed the new Sedona's imminent arrival, it has released this teaser image to keep us on our toes.
The teaser shows a vehicle more or less in line with what we'd expect of a modern Kia, tabbed grille and all. This view suggests fewer design cues from the KV7 concept have been carried over than was previously thought, but we'll need to see the entire vehicle to know for sure. Kia isn't saying much about its "all-new midsize multi-purpose vehicle" in the press release below at this point, revealing only that it "will challenge the segment and will offer the functionality to transport as many as eight passengers and their belongings while also serving as a purposeful offering for adventure seekers."

Kia unveils Horki sub-brand in China, kicks off with concept car

While we were busy ogling new vehicles like the Mercedes-Benz GLA Concept, Maserati Ghibli and Hongqi L9 at the Shanghai Motor Show, Kia was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.
The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the 2014 Kia Forte. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.