2014 Kia Forte Koup Ex on 2040-cars

Auto blog

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2014 Kia Sorento garners five-star NHTSA rating

The 2014 Kia Sorento has just earned a five-start crash-test rating from the National Highway Traffic Safety Administration, as well as a Top Safety Pick rating from the Insurance Institute for Highway Safety.
According to Kia, the new Sorento scored well in both frontal and side-impact crash tests, while also netting high marks in rollover testing. Orth Hedrick, Kia's American director of product planning said, "Already a compelling entry in the compact CUV category, earning a five-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia's overall commitment to delivering safety and exceptional value to our customers."
The Sorento joins the Sportage within the Kia range, and the Honda CR-V, Hyundai Santa Fe Sport, Mazda CX-5 and Subaru Forester in netting a five-star score in the small, CUV segment. Take a look below for the official press release from Kia.

Kia takes the wraps off new Sorento

We've seen the spy shots (twice) and we've seen the teaser images, but now Kia has finally revealed the finished form of its upcoming new Sorento crossover.
Taking some styling cues from the Kia Cross GT concept from the 2013 Chicago Auto Show, but with better proportions, the new Sorento packs a more pronounced grille in an altogether more aggressive (though not necessarily better-looking) front end than the model it replaces. Sheet metal is more sculpted all around, and despite the wrap-around taillights, the rear end looks familiar.
The new Sorento stretches 3.7-inches longer overall, on a 3-inch longer wheelbase, but sits half an inch lower, promising more interior space and of course updated equipment and features. The Eco Dynamics badge on the tailgate suggests the availability of green tech like stop/start ignition and such. Kia will reveal the new Sorento in Korea later this month ahead of its debut at the Paris Motor Show in October.