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Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Dancer who portrays Kia hamster guilty of disability fraud

Tisk, tisk, dancing hamster. Kia's trio of anthropomorphic rodents may be down a member as the actor that portrays one of the dancing hamsters has been arrested on charges of disability fraud.
According to The Huffington Post, 27-year-old LeRoy Barnes accepted over $51,000 in disability payments following a workplace injury in 2010. While accepting the money, he's accused of performing under aliases, in addition to his costumed work for Kia.
"Fraudulently collecting disability benefits is not only illegal, it disrespects legitimately injured Californians who are unable to work," Insurance Commissioner Dave Jones said in a release obtained by HuffPo.

2015 Kia Sedona

Minivan sales have stagnated in recent years, and Kia tells me that no fewer than 15 models have been completely eliminated from the market since crossovers rose to prominence. So why in the world is the company not only sticking by the Sedona, but also actively investing in it, giving it a complete overhaul for the 2015 model year?
The Korean automaker isn't convinced that the minivan's "family box" reputation is truly warranted, and it sees an opportunity to snare younger, more active buyers by designing, engineering and marketing the Sedona as something versatile, edgy and comfortable. While that logic may seem both a bit familiar and somewhat far-fetched, Kia says forty-five percent of minivan buyers don't actually have kids and are instead simply looking for space, so the approach should be based at least in part on sound reasoning.
I spent an afternoon in Northern California behind the wheel of Kia's new non-minivan with a healthy does of skepticism about its new strategy, but an open mind, as well. Does the Sedona's execution live up to Kia's lofty criteria and expectations of what a nontraditional minivan should be? Will buyers ditch their CUVs for something with a little more junk in the trunk? Read on to find out.