Unique 1997 Jeep Wrangler on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep going bigger with new Grand Wagoneer, smaller with sub-Renegade?

The headlines are still rolling in for the new Renegade that Jeep unveiled at the Geneva Motor Show last week, but already reports are surfacing, citing sources within the company, about what Chrysler's iconic off-road brand will do next.
Speaking with Auto Express (whose reports we tend to take with a grain of salt or two), Jeep chief Mike Manley suggested that two courses of action are currently under consideration at Auburn Hills to develop two very different new models - one smaller and one larger than anything Jeep currently makes.
One plan would be to make an SUV or crossover even smaller than the new Renegade, although it isn't immediately clear what platform it would take. The Renegade (pictured above in Trailhawk spec) will be built in Italy alongside Fiat's upcoming 500X, but uses a heavily modified platform. We figure the smaller model, if approved, could base itself on the new Fiat Panda Cross.

Watch this R/C Jeep Wrangler plow snow

There's no denying the fact that the Jeep Wrangler is one tough and rugged vehicle, and there is apparently little lost when the SUV is shrunk down for a 1:10th scale radio-controlled version. Proving that the Axial SCX10 Jeep Wrangler is not your run-of-the-mill R/C car, YouTube user Andrew Dykiel posted a pair of videos showing it clear about an inch of snow from his sidewalk and driveway during a snow storm last month.
Starting at $379.99, the Axial SCX10 costs more than most budget snowblowers, but other than paying a neighbor kid to shovel your snow, this might be the best way for a car guy to clear snow without the need for hot chocolate and ibuprofen. Better yet, it's electric, so it's zero-emission answer to snow removal! Scroll down to see how this R/C Jeep can help "shovel" snow from the warmth of your sofa. We've also thrown in a bonus video showing the mini Jeep negotiating the Rubicon Trail.