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Jeep Cherokee Trail Carver is a more rugged Trailhawk

We briefly mentioned the Jeep Cherokee Trail Carver that was heading to SEMA last week when discussing the Mopar lineup set to be shown in Las Vegas. At the time, though, we weren't able to dive too deeply into details. But with SEMA in full swing, we were able to sneak over and grab some snaps of one of the first modified Cherokees we've seen. The Cherokee is, after all, kind of an unknown quantity in the modification department, being so new and featuring such a polarizing design. We were quite interested to see what Mopar could come up with.
Starting with the Trailhawk 4x4 and its 3.2-liter V6, the engine is fitted with a Mopar cold-air intake and a new exhaust, although it's not clear what sort of power boost has resulted. We'll admit, we were hoping Jeep and Mopar would get a bit more aggressive with the Cherokee's suspension (has anyone thrown a few-inch lift on the new Jeep yet?), but there's no mention of upgrades beyond the knobby, off-road tires. Those should do some good when the going gets rough, while rock rails are there to protect the Auburn Pearl paint on the body.
Speaking of that paint, it's complemented by an interesting graphics package in contrasting black and Crush Orange. The cabin sports Katzkin Amaretto leather seats, along with tech-friendly items like a wireless charging system for cellphones and wireless internet.

Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering

Fiat Chrysler CEO Sergio Machionne presented a five-year plan for the company brands this morning, with Jeep first up on a long day of presentation. Jeep's head honcho Michael Manley wasted no time in laying out what the foreseeable future will look like for what he calls the "lead global brand" of the company.
Big goals for the next half-decade will include expanding the lineup from five nameplates built in one country, to six nameplates build in six countries. That expansion of models will include both a three-row competitor, and, of course, a small vehicle to slot below Cherokee. The company is also seeking to add a whopping 1,300 dealers over the next few years, to sell all this new metal, and has an aggressive goal of doubling Jeep sales by the time 2018 rolls around.
As expected, that first salvo from the off-road brand will be the debut of the much ballyhooed Renegade small crossover in the third quarter of this year. Jeep has already designated that Renegade will get refreshed for the 2017 model year, as well.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.