2012 Jeep Wrangler Rubicon on 2040-cars

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Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.

Jeep Cherokee joins Altitude trim line

Jeep fans spoke up last year by naming the Altitude trim level, and the automaker rewarded them with an assortment of cool Jeeps sporting a sinister, blacked-out appearance. Joining the ranks of Jeep models offering an Altitude trim level is the 2014 Jeep Cherokee, and this might be the best looking of the new Cherokees - including the Trailhawk.
Like the previous versions of this model, the 2014 Cherokee Altitude adds black wheels and exterior trim and molding, and it's only offered in four colors: black, silver, white and granite (shown above). You definitely have to love the look of the black accents since the Altitude raises the Cherokee's price by $2,000 to a starting MSRP of $24,995 (not including destination). Jeep says that the 2014 Cherokee Altitude is a limited-edition model, but there is no mention of any specific production figures.
Joining the new Cherokee Altitude are the updated versions of the Grand Cherokee Altitude and Wrangler Altitude with similar limited color combinations and pricier MSRPs starting at $35,290 and $31,595, respectively. These three new Altitude models will go on sale this spring joining the Compass Altitude and Patriot Altitude, which are on sale now. Scroll down for more info on the updated 2014 Jeep Altitude lineup.

Jeep Renegade gets Riptide and Frostbite customs at SEMA

The cute little Jeep Renegade isn't even on sale yet, but here at SEMA, the Mopar folks are giving us a taste of what's possible for the little CUV in the big wide world of customization. Part of Fiat Chrysler Automobiles' massive SEMA spread, the Renegade shows up in fresh Riptide and and Frostbite guises.
First up, the Riptide arrives in Vibrance Grandeur Blue with black wheels and a big ol' Jeep Performance Parts logo on the rear pillar. There are a few black accents elsewhere on the exterior, and a surfboard carrier rides up on the roof. The blue color scheme also finds its way inside the Renegade, on the instrument cluster and side panels, with contrasting white accents.
By contrast, the Frostbite Renegade reverses the Riptide's color scheme, with white being the main paint of choice, with blue accents abound. And inside, Katzkin seats wear blue upholstery. The Frostbite is a pretty functional creation, as well, with a Mopar ski/snowboard roof rack and a Jeep Performance Parts rock rail guard.