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Jeep gives a trio of customs an encore showing at SEMA

While Jeep certainly had some new customs on display at this year's SEMA show, it wasn't afraid to recycle a few that people might have missed from earlier this year. The maker of many beloved off-roaders already displayed the Jeep Cherokee Dakar, Maximum Performance Wrangler and Wrangler Mojo at the 2014 Easter Safari, but they all made it to SEMA for an encore.
Based around the Trailhawk, the Cherokee Dakar (pictured above) imagines an even more off-road-capable version of the crossover. The concept wears a mix of Silver Steel Stain paint with Flame Red graphics and rides on 17-inch wheels wrapped in 33-inch BFGoodrich Mud Terrain tires. To back up the rugged look, the Dakar is fitted with rock rails and skid plates protecting the oil pan, front suspension, fuel tank and other underbody parts. It also sports prototype parts from Jeep Performance Parts, including a lift kit and fender flares.
The Wrangler is one of the paragons of off-roading, and as the name suggests, the Maximum Performance Wrangler concept is meant to be the ultimate example of what it can do. The custom features locking Dana 60 axles front and rear, a 4:1 Rock-Trac transfer case, prototype 4-inch lift kit and 37-inch Mud Terrain tires over beadlock wheels. To stay on the trails well into the night, a bar of LEDs is mounted above the windshield. And finally, the Mopar Blue exterior kind of makes the vehicle look like the world's toughest blueberry.

2014 Jeep Cherokee musters 22 MPG city, 31 highway

Production and media drive delays included, there has been no lack of press surrounding the 2014 Jeep Cherokee. With the most recent delay reportedly due to powertrain calibrations, we've been waiting to see how the Cherokee's fuel economy looks against the highly competitive compact CUV segment. Thanks to the EPA, we now know the fuel economy figures for the newest member of the Jeep family.
Arguably, the Cherokee has the most modern powertrain in its class with an updated base engine, all-new V6 and all-new nine-speed automatic transmission, but its fuel economy figures are simply on par for the segment. Still nothing to scoff at, though. According to fueleconomy.gov, front-wheel-drive Cherokee models with the base four-cylinder mill will top out the lineup with 22 miles per gallon in the city and 31 mpg on the highway; opting for four-wheel drive with this engine drops the figures to 21 city and 28 highway. Get even crazier with the option list, and the new 3.2-liter Pentastar V6 will get you 19 mpg city and 28 mpg highway in two-wheel-drive form or 19 city and 27 highway for 4WD.
If you're wondering how that stacks up among compact CUVs, head on over to Automobile Magazine for a full fuel economy breakdown for the segment. The controversially styled crossover hits dealers this month, and we'll be driving it in just a couple of weeks.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.