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New 2018 Jeep Wrangler is definitely a Jeep Wrangler

Jeep is hiding details on the new Wrangler about as well as a colander holds water. The good people over at JL Wrangler Forums have managed to get ahold of some new images of the next-gen Wrangler. Surprise! It looks exactly how we expected it to look. These new images give us our best view yet, showing a number of details that we couldn't even glean from spy photos. Enthusiasts can put down their pitchforks. The Wrangler can still go topless. The two images - one of the front and one of the rear - show off what appears to be a Wrangler Unlimited Rubicon. The second photo is notable since it finally confirms that the doors and roof are fully removable, a feature that some feared would disappear with the new model. It looks like a fixed roll cage will help strengthen the Wrangler and protect occupants in the case of an accident. Hinges up front mean the windshield is still able to fold forward as well. The rest of the Wrangler, though all new, just updates the Jeep's timeless design. Up front, the grille is canted rearward at the top, the fog lights move to the ends of the bumper, the turn signals move to the front of the fender, and the hood latches are pushed forward a bit. The windshield appears to be a bit more upright and less curved than the current model. Around the side, we can see new vents behind the rear fenders. The door hinges looks smaller, and the mirrors have integrated side marker lights. There is a new line that cuts below the windows, flowing to the rear of the Wrangler. At the back, we can see that the tail lights now wrap around to the Wrangler's side, though they still look like the square lights we've always had. There is no sight of a rear-mounted spare, but plenty of spy shots have shown that it should carry over, new backup camera and all. It also looks like the new mounting points for the roll cage should provide a bit more cargo space. Look for more news, images, and renders as the Wrangler's development moves along. Related Video:

Experience Jeep's 75th Anniversary at Easter Jeep Safari | AutoblogVR

It may not have been known as a Jeep just yet, but it was all the way back in 1941 that the very first Willys MB quarter-ton 4x4 rolled down the assembly line in Toledo, Ohio. That General Purpose American military machine would go on to become one of the most recognizable vehicles in the world. And the name Jeep, which was adopted for the off-roader by soldiers in World War II, has been famous ever since. In the 75 years since that first military Jeep was born, the brand has built a sterling reputation for off-road prowess. Jeep's range-topping vehicle, the Grand Cherokee, bears almost no resemblance to its military forebears. But that doesn't mean it's not ready to leave the pavement and get dirty. See what we mean in our latest Autoblog VR episode. That wasn't the only Jeep vehicle we took for a spin while celebrating the brand's 75th anniversary at the Easter Jeep Safari in Moab, Utah. Jeep fans have been salivating over the prospect of a pickup truck for years, and the company has finally confirmed that it's coming as a 2018 model. It will be built at Jeep's spiritual home in Toledo, Ohio, the same city that spawned the company's military roots. Even though Jeep's Crew Chief Concept isn't the actual pickup that will go into production, it's still an awesome ride, and we were happy our virtual-reality camera gear could capture it in its natural habitat. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jeep Driving Truck SUV Off-Road Vehicles Videos VR Original Video virtual reality 360video

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.