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Jeep beefs up the Wrangler Rubicon with 2017 Recon Edition hardware

The Wrangler Rubicon Hard Rock is dead. Don't worry; the 2017 Rubicon Recon is heading to showrooms soon to take its place, and judging by what it's packing you'll hardly miss the Hard Rock. Essentially, this is a Rubicon with some beefed-up bits underneath and a few special cosmetic tweaks, a bit like the outgoing Hard Rock. Up front, there's a stronger Dana 44 with strengthened tubes and heavy-duty end forgings. Likewise, the front and rear differentials get stronger cast covers than the Hard Rock's stamped ones. The ratios are the same, with 4.10:1 front and rear ratios, Tru-Lok locking diffs, and a Rock-Trac transfer case. There's also a half-inch lift. Cosmetically, there are new 17-inch wheels exclusive to the Recon equipped with 32-inch BF Goodrich KM tires, and the rock rails have been reshaped to allow owners to fit 35-inch tires without interference. The Recon also adds red seatbelts and stitching, something you haven't been able to get in a Wrangler before, a Jeep rep told us. If that's what you were waiting for to get into a Wrangler Rubicon, well, there you go. There's also the special-edition farkles you'd expect: a dashboard plaque the fender badge, and a unique gauge cluster treatment. The two-door Recon will start at $40,140 and the four door at $43,940 – that's compared to the base Rubicon, which starts at $34,190 in two-door form. So, the Recon represents a nearly $6,000 premium over the base Rubicon and a $1,150 premium over the outgoing Hard Rock. It'll be available in dealers at the end of this month. Related Video:

Buy this instead of a Wrangler | 2017 Jeep Grand Cherokee Trailhawk Review

In our first encounter with the 2017 Jeep Grand Cherokee Trailhawk at Fiat Chrysler's Chelsea Proving Grounds, we saluted the new model's impressive on-road demeanor. In its off-road mode, however, we couldn't ignore the pre-production throttle calibration – it was super sharp and difficult to modulate with the precision needed to navigate obstacles. We were told then that Jeep's engineers were aware of the problem and were fixing it for production models. So we recently set off for Bundy Hill Off-Road Park in Jerome, Michigan, in a production-spec Grand Cherokee Trailhawk to check their work and get a better idea of the overall package. We can report that the Trailhawk's throttle has been fixed for production, landing it properly in Goldilocks territory. In the off-road Mud setting, the throttle is soft and easy to modulate. You can balance this rig with the gas pedal, reaching just past tip-in to steadily prod forward. But the gas pedal doesn't delay when you really need power. Move beyond the initial tip-in, and the engine responds quickly, which is a good thing, as a sluggish throttle is almost as dangerous off-road as one that's too sharp. Rock mode promises even more precise control over the throttle, although our lack of a spotter and a desire to avoid damaging the 700-mile-young Trailhawk kept us from hitting Bundy Hill's rockier sections. The wet, non-snowy weather meant we didn't properly test Snow or Sand mode. This test model was equipped with FCA's popular 3.6-liter V6, but like the rest of the Grand Cherokee range, more power is available from the 3.0-liter EcoDiesel V6 and the 5.7-liter Hemi V8. You don't need them – the 3.6-liter and eight-speed automatic are perfectly fine on the trails. Faced with an incline, the transmission holds its gear without complaint – you don't even need to switch into manual mode. Despite the 4,800-rpm torque peak, the V6's 260 pound-feet arrive early enough that you don't need to strong-arm the throttle. So that's resolution for the pre-production issue. But our time at Bundy Hill exposed a different and ultimately much easier to fix problem for the production model. Late fall in Michigan is not always a good time to go off-road – sub-40-degree temperatures and a steady, depressing drizzle can turn a relatively simple trail into a slippery mess of wet clay. Conditions like these can easily overwhelm an on-road tire like the Goodyear All-Terrain Adventures the Trailhawk uses.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: