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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep Wrangler pickup expected to hit dealer showrooms April 2019

Automotive News, after speaking with Fiat- Chrysler dealers after the one of the carmaker's meetings last week, found out the coming Jeep Wrangler pickup should hit dealers in April 2019. The dealers said that was the only new bit of information in the hour-long confab. We know Wrangler pickup production begins in the fourth quarter of this year, but we don't know when we'll get our first look at the bedded Jeep. With fully-camoed prototypes still roaming the streets less eight weeks ago, a public introduction could wait until this year's LA Auto Show, one year after the standard Wrangler broke cover and in the same place. Nor do we know exactly what we'll be seeing yet, and that goes for the name, too; Jeep has kept an admirably tight lid on leaks. Based on all of the spy shots so far, we're looking at a four-door Unlimited with a short bed. Previous speculation about a two-door Wrangler pickup appears to have gotten no further than speculation, at least for now. It's easy to assume that the Jeep utility vehicle will come with the same three engine choices as the rest of the lineup - the 268-horsepower, 2.0-liter turbo four-cylinder, the 285-hp 3.6-liter Pentastar V6, and the 3.0-liter EcoDiesel V6 with 442 pound-feet of torque. Fiat-Chrysler CEO Sergio Marchionne said he expects to see 100,000 Wrangler pickups sold each year, which is about 56 percent of the Wrangler's current U.S. and European volume, so it makes sense to put everything on the menu. Jeep made the Comanche pickup until 1992, but that was based on the Cherokee; the last Wrangler pickup was the 1986 CJ-8 Scrambler. Come April 2019, the cargo-centric Wrangler will enter a growing segment already humming with the Chevrolet Colorado, Toyota Tacoma, Honda Ridgeline, and Nissan Frontier, and awaiting the much anticipated Ford Ranger and brand new Frontier. The Wrangler would be the only member of the club to offer a convertible top, though. People are still keeping an eye on Ram, too. It wasn't so long ago that Marchionne said "Ram needs to be in that space." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jeep Scrambler Spy Shots View 21 Photos News Source: Automotive News - sub req'd via Carscoops Auto News Jeep Truck SUV Future Vehicles Off-Road Vehicles jeep wrangler pickup jeep scrambler

Millionth Jeep Wrangler JK to roll off line this morning

According to a report on the Chrysler Communications Facebook page and one fairly grainy image of the production line, at around 11:00AM Eastern this morning, the one-millionth Jeep Wrangler JK will roll out of the company's Toledo assembly plant.
The third-generation or "JK" Jeep Wrangler has been around since the 2007 model year, and has obviously been more popular than ever. With a greater than ever number of trim levels, two-door and four-door Unlimited models and hardy off-roading Rubicon packages, the JK offers more to choose from than ever for those looking for something in a traditional Jeep. In fact, with the modern 3.6-liter Pentastar V6 powering it, the 2012 model year saw more than 140k Wrangers sold here in the US; the best-ever figure for the model.
With a model refresh due out for the Wrangler in 2015 (along with the likely addition of a diesel engine option), we expect that sales will continue to roll right along, too.