00' Jeep Grand Cherokee Limited*fully Loaded*super Nice on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep recalls 92k Grand Cherokee SUVs over electrical issue

According to the National Highway Traffic Safety Administration, Chrysler is recalling 91,559 Jeep Grand Cherokee SUVs from the 2014 model year due to some serious electrical issues. All of the affected models were built between January 8 and August 20, 2013.
The NHTSA report states that, "Due to a disruption of computer communications and loose alternator ground wires, the affected vehicles may experience random illumination of multiple instrument cluster warning lights, loss of cluster illumination and loss of anti-lock brake system (ABS) and electronic stability control (ESC) function." The loss of ABS or ESC would greatly reduce a driver's ability to control the vehicle if things get squirrely, and since these failures would not be illuminated on the dashboard display, drivers would not be warned of the issue, increasing the risk of a crash.
The recall is expected to kick off sometime this month. Chrysler will notify affected Jeep owners and dealerships "will update the ABS and instrument cluster module software and tighten the alternator ground wire," according to NHTSA.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.