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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

2014 Jeep Cherokee

The Cherokee Is Dead. Long Live The Cherokee.
There are three sentences that, for this reviewer, define what needs to be conveyed about the 2014 Jeep Cherokee. The first: it is very good.
Jeep spent 27 years building the Cherokee and its brand, from 1974 to 2001. Twelve years ago, the Cherokee nameplate rolled away into the distant hills and retirement, at least here in the NAFTA colonies, and it was replaced by a loaded word we knew as "Liberty."

Jeepster name may be used for Fiat-based baby Jeep

In 1948, Willys-Overland, the forbearers of Jeep, built a vehicle called the Jeepster. It was a funky little thing, designed as a mix of the more rugged Jeeps that came before with what was then a modern car, which arguably makes it the world's first crossover. The name was later revived from 1966 to 1972, which means for Jeep enthusiasts, it has some history.
Now, the modern Jeep brand may revive the Jeepster name for a new product, likely based on Fiat bones, that will slot in at the bottom of the brand's range underneath the soon-to-depart Compass and Patriot. The report comes from Australia's Drive, which cites a dealer source that has seen the vehicle.
That same dealer confirmed there is a link between the Jeepster and the rumored Fiat 500X, and that the former will be available in both front and all-wheel-drive variants. The source also claims both gas and diesel engines will be available, although as this is an Aussie site, we shouldn't take that to mean we'll get a diesel Jeepster in the US.