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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

China-market Jeep Grand Commander coming to U.S. as a Chrysler?

There's nothing like winding down the year with news to spin heads, eh? Allpar cites "sources" as suggesting the Chinese-market Jeep Grand Commander will come to the U.S. as a Chrysler. This Speculation with a capital "S" has several rationales. The late Sergio Marchionne said Chrysler will focus on utility and not sell cars, making it fit for a new three-row crossover. The road-focused Grand Commander couldn't live up to U.S. perceptions of Jeep values, which is why the lateral brand move. A new model would give the Pentastar a second nameplate alongside the Pacifica, since the 300 sedan dies come 2020. And a big Chrysler school runner would allow the near-immortal Dodge Journey to end its life with something approaching dignity. The Grand Commander, a stretched version of our Cherokee with three rows, uses a 2.0-liter turbocharged four-cylinder with 231 horsepower and 258 pound-feet of torque. The 192-inch long SUV is ten inches longer than the Cherokee, and 2.2 inches longer than the Grand Cherokee. Carmakers bring a host of not-for-U.S. metal over here, so this doesn't signal production intent, but sharp eyes caught the Grand Commander on Michigan streets in March. The white high-rider carried its Chinese badging, and was bereft of camo other than tape over the door handles. Allpar says a domestic version wouldn't be built in China, but either in the Belvidere, Ill. plant that builds the Cherokee, or in facilities in Windsor, Canada or Toluca, Mexico. Should these events come to pass, Chrysler would soon have four models: Pacifica, a production version of Portal concept, a crossover based on the Pacifica, and the rebranded Jeep. Ready for more? Allpar also says there are "rumors of a Chrysler-badged crossover version of [the Dodge] Charger." FCA leaving Chrysler and Dodge out of the FCA five-year roadmap earlier this year leaves a vacuum ripe for, shall we say, Chinese whispers. We're not saying all of this won't happen, but put these prognostications in one place and it starts to read like a wrinkle in time, it's all so fabulous. Remember, the last we heard about the Dodge Journey, it was going to become an Alfa Romeo-based performance crossover headed to dealerships next year. The best we can suggest for now is to stay tuned. Related Video:

Jeep Wrangler Scrambler pickup truck spy shots reveal top and lighting details

Several spy shots have come out that give us further insight into the new Jeep Wrangler Scrambler pickup truck. Among them are some photos of a prototype being driven near FCA test facilities. They show that the Wrangler will have LED headlights available similar to those on the SUV model, as well as the new Renegade revealed for Europe. They also show the taillights of the pickup, though they appear to be units from a previous-generation JK Wrangler. They're probably placeholders for the new model's lights. View 22 Photos These photos also include images of the truck's interior. The dashboard is a mash-up of old pieces, including a JK Wrangler dash, and a Chrysler-badged steering wheel. But the important part of these photos is that they show parts of a normal Wrangler SUV roll cage, and latches holding down roof panels. These are evidence that the production model will have a removable roof. Further evidence comes from photos taken by someone from the Jeep aftermarket part company Artec Industries was checking out the factory in Toledo, Ohio. The images were brought to our attention by Jeep Scrambler Forum, and they show an unfinished Wrangler pickup body sitting in the doorway to the painting facility. The photo is below, and it confirms a number of details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This body has the same style of roll cage as those found on the SUV versions of the Wrangler. Specifically, it looks like a combination of the upright rear cage of the two-door, with the length of the Wrangler Unlimited's cage. In addition to confirming the removable top, the windshield also appears to fold down, too. Beyond the confirmation of the top and windshield features, the rest of the cab looks almost identical to any other 2019 Wrangler Unlimited. The fenders and hood are the same, down to the fender vents, as are the doors. The cab shows that there was clearly room for full-size doors, which would have been welcome from an access perspective, but that would naturally cost more than already developed parts, It also means that any aftermarket doors or door accessories created for the Unlimited will work with the Scrambler. We can also see that there's a small diagonal indent in the cab where part of the rear fender will fit. It also matches up with the line of the rear door.