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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Why the 2018 Jeep Grand Cherokee Trackhawk really exists

"But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." – Darryl Smith "Why not?" It's a simple-enough explanation and one that should resonate with any car lover who views the absurd and the gloriously pointless as fundamental principles of their passion. And putting a ridiculously powerful engine into a vehicle that would normally not have one is perhaps the pinnacle of that. It's the reason that so many of us view a Mercedes-AMG E63 wagon as far cooler than an SLS AMG with roughly the same engine. With that in mind that we sat down with two of the men responsible for the 2018 Jeep Grand Cherokee Trackhawk, the latest entry into the absurd and gloriously pointless segment. We wanted to find out from Darryl Smith, director for SRT engineering, and Paul Mackiewicz, vehicle development manager, if there were actual market-based reasons for the Trackhawk's creation. Effectively, why'd they actually do it? "Why not?" Smith immediately offered during an interview at the New York Auto Show, clearly possessing a similar mindset. "But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." View 24 Photos If "lots" of people are asking for a 707-horsepower, 645-pound-feet, off-road-capable, luxury-lined, five-person SUV, then perhaps we shouldn't be too worried about the demise of the human-driven automobile after all. "There is a very defined customer base out there that want a sport SUV," Mackiewicz said. "They want a sports car with the capabilities of having an SUV, of being able to tow, of being able to drive their sports car all year round. And that's what this car enables. It is ultimate performance, all year round, in any condition." If BMW, Mercedes-Benz, Porsche, and even Maserati can produce high-performance SUVs, doesn't it seem fitting that the father of all SUV brands should top them all under the hood? Of course, expanding the 6.2-liter Hellcat engine beyond the Challenger and Charger is clearly a smart business case in the current SUV-obsessed marketplace. FCA had a lust-worthy engine, and it had a solid performance base in the existing Grand Cherokee SRT, so it can be argued that marrying the two made sense and that it could be done with minimal fuss — even if in practical terms, it's absurd.

Least reliable cars and trucks of 2022

Related: Most reliable cars and trucks of 2022   Every year, Consumer Reports ranks new cars based on their predicted reliability. We often see Toyota, Lexus, and a few other automakers near the top. But on the other side of the coin, the list of least reliable vehicles sometimes contains surprises.   The organization surveys its members to determine the vehicles that exhibited the most problems over the prior year. Owners are asked about creaks and rattles, the durability of parts and trim, and mechanical issues. Consumer Reports assigns a weight to each problem and then uses them to create a score, with 100 being the best. Some familiar names appear on the list of least reliable vehicles (in order with the lowest predicted reliability score at the top), but there are a few eyebrow-raising models, followed by CR's score: Ford F-150 Hybrid: 4 Hyundai Kona Electric: 5 Lincoln Aviator: 8 Nissan Sentra: 9 Ford Explorer: 16 Chevrolet Bolt: 17 Chevrolet Silverado 1500/GMC Sierra 1500: 19 Jeep Gladiator: 21 Mercedes-Benz GLE: 23 Jeep Wrangler: 24 Consumer Reports noted that sedans are the most reliable vehicle category and found that trucks are far lower on the list. That said, the survey showed that trucks from American brands tended to have better reliability scores, so it’s surprising to see GMÂ’s big two and the Ford F-150 on the list. Part of their problematic ownership experience could be due to the fact that all three trucks have received recent updates, and the Ford was completely redesigned for 2022. New tech, fresh drivetrain components, and other improvements can upset the balance of reliability and make newer models look less dependable than their older counterparts. Related video: Green Chevrolet Ford GMC Hyundai Jeep Lincoln Mercedes-Benz Nissan Car Buying Truck Crossover Hatchback SUV Electric Hybrid Sedan Consumer Reports reliability