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Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Fiesta-sized Jeep coming in 2014

We've heard rumors before about a new, baby Jeep to slot below the new-for-2014 Cherokee (pictured) in the automaker's lineup. Now, Edmunds is reporting that the new crossover will arrive sometime in 2014, and will be about the same size as the Ford Fiesta. This currently unnamed vehicle will effectively replace both the Compass and Patriot in the Jeep lineup.
Speaking to Edmunds, Jeep CEO Mike Manley said that the new, small Jeep will be assembled in Italy and marketed globally beginning sometime next year. Manley did not provide many details on the new model, but did say that it will be 4.2-meters (165 inches) long. The Cherokee, by comparison, is 4.6-meters long (181 inches). Furthermore, Edmunds reports that while the new small Jeep will offer diesel power in other markets, there are no plans for an oil-burning version here in the US.
Many other automakers are exploring this smaller crossover segment here in the US. General Motors recently launched the Buick Encore, which is loosely based on the Chevrolet Sonic subcompact's platform. Ford has already launched its Fiesta-based EcoSport in other markets, and has reportedly been pondering the idea of offering it in the US, as well.